Product Development and Service Design
Navigating product development and service design is crucial for turning innovative ideas into practical and marketable solutions. This section provides free or affordable resources to assist you in designing and refining products that meet customer needs effectively.
Books & Articles
The Design of Everyday Things
Don Norman
A classic text on design principles that are essential for creating user-friendly products.
Hooked: How to Build Habit-Forming Products
Nir Eyal
Provides insights on building products that captivate users and keep them coming back.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp
Outlines a unique five-day process for solving tough problems, specifically in product development.
Design's Iron Fist
Jarrod Drysdale
A free eBook that compiles articles about design principles, processes, and best practices.
The Vignelli Canon
Massimo Vignelli
A free eBook on the essentials of design from one of the icons in the field, focusing on broad design principles.
Videos & Presentations
A collection of TED Talks available for free, featuring leading designers and innovators discussing modern product design techniques and philosophies.
"How I Brought My First Product to Market – Idea to Launch"
Matthew Encina
"How to Build a Product that Scales into a Company"
Harvard Innovation Labs
Even if you create a great product, building a successful company around it can be nuanced and challenging. In addition to product development, you need to find and prove product-market fit—then repeat and scale through sales and marketing.