Marketing and Sales

Mastering marketing and sales strategies is crucial for business growth. This section provides free or affordable resources that cover various marketing techniques and sales strategies to help you effectively reach and convert your target audience.

Courses & Workshops

"Google Digital Marketing & E-commerce Professional Certificate." A free course that includes a certification and covers all the core aspects of digital marketing.

HubSpot Academy: "Inbound Sales": Free course teaching modern sales techniques that align with how people buy today.

Udemy: "Marketing Fundamentals: Discover The 5 Marketing Pillars": An affordable course that delves into identifying and understanding your customer.

Books & Articles

book-cover-made-to-stick-why-some-ideas-survive-and-others-die

Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath

Explores why some ideas thrive while others die, and how to make ideas stickier.

book-cover-influence-the-psychology-of-persuasion

Influence: The Psychology of Persuasion
Robert Cialdini

A classic book on the key principles of persuasion, essential for marketing and sales.

book-cover-this-is-marketing-you-can-t-be-seen-until-you-learn-to-see

This is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin

Offers compelling insights on modern marketing strategies that don’t rely on a big budget but on understanding customers.

Online Resources & Tools

Mailchimp: Offers free and low-cost options for email marketing campaigns and automation tools to engage with customers.

Hootsuite: Provides a free tier for managing social media networks, scheduling posts, and engaging with your audience.

Canva: Free graphic design tool perfect for creating marketing materials like brochures, posters, and digital content.

Videos & Presentations

"TED Talk: "How to Get Your Ideas to Spread"
Seth Godin

Seth Godin discusses the importance of remarkable ideas in marketing.

Moz Webinars: "SEO Fundamentals"

Free webinars that cover the fundamentals of SEO as a crucial component of digital marketing.

Templates & Worksheets

Marketing Plan Template by Smartsheet: A comprehensive template to organize and present your marketing strategy.

Social Media Calendar Template by HubSpot: A free resource to plan and schedule social media posts for maximum engagement.