Ideation and Concept Development
Ideation is the process of generating and refining new business ideas. This section provides tools and resources to help you develop your concepts into viable business plans.
Books & Articles
Creative Confidence
Tom Kelley and David Kelley
Explores how to unleash your creative potential to develop innovative ideas and solutions.
The Innovator's Dilemma
Clayton Christensen
Discusses how companies can stay innovative and avoid being disrupted by new ideas and technologies.
Design a Better Business
Patrick Van Der Pijl, Justin Lokitz, and Lisa Kay Solomon
Provides tools, skills, and a structured approach to generate new business ideas and design successful business models.
Videos & Presentations
"How to Build Your Creative Confidence"
David Kelley TED Talk
A talk that explores the importance of creativity in the innovation process.
"The Power of Design Thinking"
IDEO U
A recorded webinar that delves into how design thinking can generate and refine business ideas.
"Google Ventures Design Sprint"
Video Series: A series of videos that walk through the process of running a design sprint, which can be used to develop and test new business ideas quickly.