Ideation and Concept Development
Ideation is the process of generating and refining new business ideas. This section provides tools and resources to help you develop your concepts into viable business plans.
Books & Articles
Creative Confidence
Tom Kelley and David Kelley
Explores how to unleash your creative potential to develop innovative ideas and solutions.
The Innovator's Dilemma
Clayton Christensen
Discusses how companies can stay innovative and avoid being disrupted by new ideas and technologies.
Design a Better Business
Patrick Van Der Pijl, Justin Lokitz, and Lisa Kay Solomon
Provides tools, skills, and a structured approach to generate new business ideas and design successful business models.
Videos & Presentations
"How to Get and Evaluate Startup Ideas | Startup School."
Y Combinator
Jared Friedman shares a framework for how to get and evaluate startup ideas.
"How to Develop a NEW PRODUCT (From Concept To Market)"
by Learn With Shopify
Learn how to develop a new product from concept to market.