5876136

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.

This course builds on the basic maintenance learned in Moto 90, adding motorcycle tune-up, troubleshooting, and performance tuning; electrical principles and components; and generation, regulation, distribution, control, switching and testing of electrical systems. Learn many aspects of scheduled maintenance, troubleshooting, and repair problems associated with electronic ignition, fuel management, and on-board computer systems.

This course provides entry to the motorcycle technician series. Overview of the history and culture of motorcycles, industry vocabulary and language, safety, tools, theory of operation, and the basic use of hand tools in shop-related projects and electronic diagnostic equipment. "Soft" skills of customer relations and "hard" skills of hands-on technical training.

This course provides entry to the motorcycle technician series. Overview of the history and culture of motorcycles, industry vocabulary and language, safety, tools, theory of operation, and the basic use of hand tools in shop-related projects and electronic diagnostic equipment. "Soft" skills of customer relations and "hard" skills of hands-on technical training.

Concepts of supervision and management including planning, organizing, recruiting, training, decision-making, communication, employee relations, motivation, discipline, rewards/incentives, and grievances.

This course explores collaborative and inclusive leadership and management styles along with the vision and values needed to effectively lead successful organizations. Examines strategies for developing and encouraging skills that enable leaders and managers to succeed in business, government, nonprofits, education, and community-based organizations.

Concepts of supervision and management including planning, organizing, recruiting, training, decision-making, communication, employee relations, motivation, discipline, rewards/incentives, and grievances.