Catalog Description
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Section Notes
This class requires use of Canvas with no required in-person meetings. Students will complete coursework in Canvas, which must be accessed using an internet-enabled device. This class is part of CityOnline and is 16 weeks. For student support and other services, students can check Welcome to CityOnline.
Requisites
Recommended Preparation, Readiness for college level English or ESL 188
Learning Outcomes