Catalog Description
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
Section Notes
This class requires use of Canvas with no required in-person meetings. Students will complete coursework in Canvas, which must be accessed using an internet-enabled device. This class is part of CityOnline and is 16 weeks. For student support and other services, students can check Welcome to CityOnline.
Requisites
Recommended Preparation, Readiness for college level English or ESL 188
Learning Outcomes