This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Students will be able to identify the most appropriate e-business options and e-commerce apps for a given business function.
This course will survey contemporary e-commerce apps, e-business tools, and online marketplaces that facilitate entrepreneurial business success. Topics include case studies, discussions, and practical methods of planning, developing, managing, and marketing online business products and services. This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of CityOnline and is 16 weeks. For course details, students must check the instructor's website.
Recommended Preparation, MABS 60; BSEN 70