Location code
OCEAN
Campus code
P
Page URL
/about/our-locations/ocean-campus

Beginning Musicianship

Development of beginning skills in rhythmic and melodic dictation and sight-singing of diatonic music through the use of solfège in scales, intervals, triads, and seventh chords. The course teaches aural and analytical skills necessary for all musicians and fulfills the first semester Musicianship requirement for music majors and minors.

Consumer Behavior

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Social Media Marketing

This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.

Communications for Bus. Mgmt.

Students will learn concepts, strategies, and models to help improve communication skills. This course encompasses topics such as cultural diversity, critical thinking, ethical communication, listening skills, communicating in managerial and leadership roles, managing conflicts, communicating in teams and groups, technology in communication, and public presentations. Students will understand the importance of effective communication in the workplace.