Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.
This course covers the principles, theory of operation, design and functions of motorcycle, fuel, lubrication, frame, suspension, brakes and cooling systems including skills necessary for inspection, disassembly, cleaning, measuring and rebuilding the components and perform preventive maintenance, troubleshooting discrepancies, repairing system components and selecting after market parts.
This course provides entry to the motorcycle technician series. Overview of the history and culture of motorcycles, industry vocabulary and language, safety, tools, theory of operation, and the basic use of hand tools in shop-related projects and electronic diagnostic equipment. "Soft" skills of customer relations and "hard" skills of hands-on technical training.
This course provides entry to the motorcycle technician series. Overview of the history and culture of motorcycles, industry vocabulary and language, safety, tools, theory of operation, and the basic use of hand tools in shop-related projects and electronic diagnostic equipment. "Soft" skills of customer relations and "hard" skills of hands-on technical training.
This course focuses on human resources management principles and techniques, including recruiting, job performance, employee development, career management, discipline, labor relations, and employment law; also sexual harassment, health issues in the workplace, discrimination, Americans with Disabilities Act, downsizing, managing a diverse workforce, and governmental regulations.
Concepts of supervision and management including planning, organizing, recruiting, training, decision-making, communication, employee relations, motivation, discipline, rewards/incentives, and grievances.