Individualized study of classical guitar theory, technique and repertoire at the advanced beginning level. The emphasis is on the advanced beginning skills needed for solo performance.
This course is an introduction to the guitar, and individualized study of the appropriate techniques and repertoire to master a beginning level of music on the instrument. The emphasis is on the development of beginning skills needed for solo performance. Audition for placement within the class.
Intensive study of chromatic harmony including both functional and non-functional chromaticism and modulations through the writing of chorale harmonizations, figured bass realizations, and linear and vertical analyses primarily of 19th-century Western European music. Fosters a technical understanding of the compositional process and a greater facility in learning music involving chromaticism.
Intensive study of common-practice diatonic harmony through the writing of four-part chorale harmonizations, figured bass realizations, and linear and vertical analyses primarily of 18th-century music. Fosters a technical understanding of the compositional process, greater facility in learning new music, and a deeper comprehension of music in general.
Development of intermediate skills in rhythmic, melodic, harmonic dictation and sight-singing, through the visual and aural analysis of functional and non-functional chromaticism, including altered chords and modulations. It teaches aural and visual analytical skills necessary for all musicians and fulfills the second semester Musicianship requirement for music majors and minors.
Development of beginning skills in rhythmic and melodic dictation and sight-singing of diatonic music through the use of solfège in scales, intervals, triads, and seventh chords. The course teaches aural and analytical skills necessary for all musicians and fulfills the first semester Musicianship requirement for music majors and minors.
This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.
Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.