Catalog Description
This course covers the fundamentals of social media strategies, branding, target persona creation, and content development. Students will learn to craft, execute, and assess marketing campaigns across key platforms such as Facebook, Instagram, and YouTube. Through hands-on experience, participants will master optimizing social media for business startups and growth. Upon completion, students will be proficient in building and promoting brands across various social media platforms.
Section Notes
This class requires in-person meetings and the use of Canvas. In-person meeting information (meeting days, times, location) is in the class schedule. Students will also complete coursework in Canvas, which must be accessed using an internet enabled device. This class is part of CityOnline and is 16 weeks. For student support and other services, students can check Welcome to CityOnline.
Learning Outcomes