Courses

Visual Media Design

DSGN 110, Design Drawing Techniques
Lec-17.5 Lab-35 P/NP Available

ADVISE: DSGN 101 or VMD 101 or PHOT 100; ESL 188 or ENGL 88 or readiness for college-level English

Quick sketching methods for ideation and visual problem solving for designers, animators, illustrators and makers. Terminology, techniques and conventions of rapid visualization are covered, with hands-on practice with line, shape, form, perspective, lighting, shade and shadow.

UC/CSU
Units: 1.5
Credit type: Credit/Degree Applicable

DSGN 110=VMD 112

VMD 100, Orientation to Visual Media Design
Lec-18 P/NP Available

Overview of visual communication fields and the programs of study in Visual Media Design. Lectures provide an overview of professional practice in fields such as graphic design, illustration, imaging, publication design and web front end development. The course further explores programs of study in VMD, transfer options and concrete employment opportunities in the Bay Area. Students will identify potential career options, explore the necessary skills to succeed in these fields, and outline a future program of study.

CSU
Units: 1
Credit type: Credit/Degree Applicable
VMD 101, Design Fundamentals
Lec-35 Lab-70 field trips P/NP Available

ADVISE: ENGL 88 or ESL 188 or readiness for college-level English

Foundational design course, covering the theories, processes, vocabulary, and techniques common to visual design disciplines. Students will develop and apply their knowledge through analysis, critique and individual and collaborative exercises and projects.

UC/CSU
Units: 3
Credit type: Credit/Degree Applicable

VMD 101 = DSGN 101 = PHOT 100

VMD 105, Digital Skills for Visual Media
Lec-35 Lab-70

A foundational hands-on Mac computer class for all graphic communications students. Topics of instruction will include computer hardware and OS software, networks, type and text formatting, raster and vector graphics, time-based media, layout for print and web, and best practices. Topics will be covered through lecture and practical exercises.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 25

VMD 110, History of Graphic Design
Lec-52.5 field trips P/NP Available

ADVISE: ESL 186 or ENGL 88 or placement in ESL 188 or ENGL 1A

A study of the development of visual communication in art, graphic design, illustration and popular culture from the prehistory to the present. The influence of political, social technological and commercial forces will be discussed and analyzed, with an emphasis on the use and interpretation of imagery, symbols, and type in design.

UC/CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 110

VMD 111, Print Processes for Designers
Lec-35 Lab-70 P/NP Available

ADVISE: ESL 186 or ENGL 88 or placement in ESL 188 or readiness for college-level English

A practical course to familiarize design students with processes and workflows involved in producing digital and offset printed materials. Students complete in-class exercises for the stages of print production - prepress, press, and finishing - using digital and traditional equipment.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 27

VMD 112, Design Drawing Techniques
Lec-17.5 Lab-35 P/NP Available

ADVISE: DSGN 101 or VMD 101 or PHOT 100; ESL 188 or ENGL 88 or readiness for college-level English

Quick sketching methods for ideation and visual problem solving for designers, animators, illustrators and makers. Terminology, techniques and conventions of rapid visualization are covered, with hands-on practice with line, shape, form, perspective, lighting, shade and shadow.

UC/CSU
Units: 1.5
Credit type: Credit/Degree Applicable

VMD 112=DSGN 110

VMD 114A, Letterpress Printing I
Lec-35 Lab-17.5 field trips P/NP Available

The art and craft of letterpress printing, hand set type and use of proofing presses.
Emphasis is placed on skills development in hand set type, layout, proofreading, makeup, shop safety and press operations.

CSU
Units: 2
Credit type: Credit/Degree Applicable

Formerly GRPH 92A

VMD 114B, Letterpress Printing II
Lec-35 Lab-17.5 field trips P/NP Available

PREREQ: 114A

Continued study of the art and craft of letterpress printing using the platen jobbing press.
Further development of skills in the letterpress printing processes, polymer plate
production and usage, stock selection and calculation, and presswork.

CSU
Units: 2
Credit type: Credit/Degree Applicable
VMD 116A, Bookbinding & Book Arts I
Lec-35 Lab-17.5 field trips P/NP Available

An introduction to the various practical methods of contemporary book design and production within a context of the historical development of book structures.

Units: 2
Credit type: Credit/Degree Applicable

Formerly GRPH 153

VMD 116B, Bookbinding & Book Arts II
Lec-35 Lab-17.5 field trips P/NP Available

PREREQ: VMD 116A

Continued study of the various practical methods of contemporary book design and production, including codex structures, tunnel, and accordion books, using both adhesive and sewn binding techniques.

CSU
Units: 2
Credit type: Credit/Degree Applicable
VMD 116C, Bookbinding & Book Arts III
Lec-35 Lab-17.5 field trips

PREREQ: VMD 116B

Advanced methods of contemporary book design and production including pop-ups and box structures using both traditional and non-traditional materials.

CSU
Units: 2
Credit type: Credit/Degree Applicable
VMD 118, Color in Design
Lec-35 Lab-70 P/NP Available

ADVISE: completion of or concurrent enrollment in: DSGN 101 or VMD 101 or PHOT 100 and VMD 105

An exploration and application of the historical, cultural symbolic personal and professional uses of color through individual and collaborative projects. Topics include the properties and theory of color; creating color relationships and harmonies; and optical, psychological and spatial uses of color in various media and design disciplines.

UC/CSU
Units: 3
Credit type: Credit/Degree Applicable

VMD 118 = DSGN 150

VMD 120, Graphic Design I
Lec-35 Lab-70 P/NP Available

PREREQ.: VMD 101 or DSGN 101 or ART 125A or PHOT 100 ADVISE: ENGL 88 or ESL 188 or readiness for college-level English

A beginning graphic design course focusing on fundamental visual problem-solving skills for print and screen. Principles of visual communication, iterative design process, introduction to typography, grids, identity and branding.

UC/CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 35

VMD 122, Graphic Design II
Lec-35 Lab-70 field trips P/NP Available

PREREQ.: VMD 120, 140, and 152

Continued study of communication design, covering both interactive (web/mobile) and print projects. Topics of study include research, design processes and deliverables for a range of interactive and print projects.

Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 36

VMD 124A, Information Design
Lec-26.5 Lab-26.5 P/NP Available

PREREQ: VMD 122

An exploration of the visual design and presentation of numeric or objective data through
exercises and a design project. The pace and scope of the class is intended for advanced
design students looking to expand their skills and design portfolio.

CSU
Units: 2
Credit type: Credit/Degree Applicable
VMD 124B, Package Design
Lec-26.5 Lab-26.5 P/NP Available

PREREQ: VMD 122

An exploration of package design through practical exercises and a design project. The pace and scope of the class is intended for advanced design students looking to expand their skills and design portfolio.

CSU
Units: 2
Credit type: Credit/Degree Applicable

VMD 124A, 124B and 124C are not sequential.

VMD 124C, User Interface Design
Lec-26.5 Lab-26.5 P/NP Available

PREREQ: VMD 122 and VMD 127

The exploration of user interface design through exercises and projects. The pace and scope of the class is intended for advanced students looking to expand their skills and portfolio.

CSU
Units: 2
Credit type: Credit/Degree Applicable
VMD 127, User Experience
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 140

This course focuses on industry-standard User Experience (UX) concepts and processes including user-centered design, information architecture, interaction design and prototyping used in digital product design and development. Students explore key topics through a series of hands-on exercises and projects.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly MMSP 136

VMD 130, Typography I
Lec-52.5 Lab-17.5 field trips P/NP Available

PREREQ.: (VMD 101 or ART 125A) and VMD 105 COREQ: VMD 152

Introduction to typography as key element of visual communication. Exploration of the fundamental aspects of typographic form and use. Students will develop the ability to see, select and use type in meaningful ways through exercises and assignments.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 53A

VMD 131, Typography II
Lec-35 Lab-70 P/NP Available

PREREQ: VMD 130 and VMD 152

Continued study of typography with emphasis on the development of an awareness of typographic form and structure. The role of typography in communication will be explored through practical exercises in typesetting and typographic design.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 53B

VMD 134, Calligraphy
Lec-16 Lab-8 P/NP Available

ADVISE: VMD 130

Instruction in calligraphic tools, materials, and techniques. Study and practice of various historical and contemporary calligraphic styles and techniques, creative exercises in calligraphic layout, and discussion of contemporary lettering art and artists.

Units: 1
Credit type: Credit/Degree Applicable

Formerly GRPH 151

VMD 135, Hand-Lettering
Lec-16 Lab-8 P/NP Available

ADVISE: VMD 130

Instruction in hand-lettering tools, materials, and techniques. Practice with various lettering styles, creative exercises in lettering design and discussion of contemporary lettering art and artists.

CSU
Units: 1
Credit type: Credit/Degree Applicable
VMD 136, Digital Font Creation
Lec-35 Lab-17.5 field trips P/NP Available

PREREQ: VMD 105 ADVISE: VMD 130

Hands-on experience in creating digital fonts. Practice in all aspects of the process, from concept to execution. Discussion of the standards and techniques of type design, and of the current state of the type design profession.

Units: 2
Credit type: Credit/Degree Applicable

Formerly GRPH 152

VMD 140, Web Production I
Lec-35 Lab-70 P/NP Available

PREREQ.: VMD 105

This course will provide students with an overview of web site planning, development and production through a hands-on approach. Topics include web pre-production, design and production techniques. Assignments will focus on pre-production planning and production of web sites.

CSU
Units: 3
Credit type: Credit/Degree Applicable
VMD 141, Web Production II
Lec-52.5 P/NP Available

PREREQ.: VMD 140; Completion of or concurrent enrollment in: VMD 120

This is a hands-on intermediate course covering responsive web design processes and production. Students will learn the requirements of responsive design and how to plan and create responsive assets and pages.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly MMSP 135A

VMD 150, Illustrator I
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 105

An introductory course in Adobe Illustrator, covering concepts of vector-based image creation. Students will reproduce existing images to learn the various tools available within the application. Document construction and accuracy with vector tools are emphasized.

Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 100A

VMD 151, Illustrator II
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 150 ADVISE: VMD 120

Continued study and use of Adobe Illustrator for print and screen with emphasis on advanced features and creative projects.

Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 100B

VMD 152, InDesign I
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 105

An introduction to Adobe InDesign for page layout and design. Topics include the interface, typesetting, styles, master pages, creating objects, importing graphics, layers, transparency, preflight and packaging. Emphasis on best practices.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 101A

VMD 153, InDesign II
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 152 ADVISE: VMD 120; VMD 130

Continued study and use of Adobe InDesign for print and screen with emphasis on advanced features and design projects. Introduction to tables, books, and interactive documents.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 101B

VMD 154, Photoshop I
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 105

An introduction to Adobe Photoshop for digital image editing. Topics include interface, layers, painting, composing, color correction, retouching, asset optimization and prototyping. Emphasis on best practices.

Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 98A

VMD 155, Photoshop II
Lec-52.5 Lab-17.5

PREREQ.: VMD 154 ADVISE: VMD 120, 130 and 140

Continued study and use of Adobe Photoshop with an emphasis on advanced features. The course focuses on complex document construction, smart objects, masking, compositing, color correction, retouching, and screen workflows.

Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 98B

VMD 162A, 2D Animation I
Lec-35 Lab-70 field trips P/NP Available

PREREQ.: VMD 105 and (VMD 101 or DSGN 101 or PHOT 100 or ART 125A) ADVISE: ART 130A

An overview of the techniques and principles of 2D animation as well as the specific tools used and roles found in the animation industry.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly VMD 162.

VMD 162B, 2D Animation II
Lec-35 Lab-70 field trips P/NP Available

PREREQ.: VMD 162A

An advanced course in the techniques and principles of 2D animation using digital tools, including emphasis on advanced visual effects and developing original visual narratives.

CSU
Units: 3
Credit type: Credit/Degree Applicable
VMD 164, 3D Animation
Lec-35 Lab-70 field trips P/NP Available

PREREQ.: VMD 105; and VMD 101/DSGN 101/ PHOT 100 or ART 130A ADVISE: DSGN 110 and VMD 162 and VMD 166

Introduction to techniques used in 3D animation. An overview of the 3D animation industry and the specific tools and techniques used in 3D modeling and rendering.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly MMSP 147

VMD 166, Storytelling/Storyboarding
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: VMD 101/DSGN 101/PHOT 100 and VMD 105 ADVISE: ART 130A

Referencing and using traditional storytelling methods, the students will explore multiple ways to generate and script content for digital animation projects. Emphasis put on development of skills and techniques of storyboarding.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly MMSP 145

VMD 168, Visual Development for Animation
Lec-52.5 Lab-17.5 P/NP Available

PREREQ.: ART 130A; VMD 105 ADVISE: ART 132A

An overview of techniques of visual development for animation. Students will be exposed to developmental stages including character development, concept art, and storyboarding.

CSU
Units: 3
Credit type: Credit/Degree Applicable
VMD 170, Digital Illustration I
Lec-35 Lab-70 P/NP Available

PREREQ.: VMD 105 and ART 130A

This course covers techniques in Adobe Photoshop and Adobe Illustrator for illustrators. While gaining technical knowledge, students will also begin to explore stylistic options and build a body of work. Sketching and other techniques for developing concepts are also covered.

UC/CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 110A

VMD 172, Digital Illustration II
Lec-35 Lab-70 P/NP Available

PREREQ: VMD 170

An advanced course in digital illustration focusing on the development of conceptual and narrative skills as they apply to a range of illustration projects.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 110B

VMD 190, Portfolio Preparation
Lec-52.5 field trips P/NP Available

PREREQ.: VMD 105 and (VMD 101 or ART 125A or DSGN 101 or PHOT 100) ADVISE: VMD 122; VMD 152

Portfolio development for visual media design students. The course will cover design strategies, content editing and sequencing, format options for print and interactive media, and portfolio presentation. Students will design and produce an online portfolio, sequenced portfolio, marketing materials and résume. A group of at least 10 high-quality pieces as determined by the instructor for portfolio development are strongly recommended for success in this course.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 149. VMD 190 is intended for advanced design students preparing to enter the field or transfer to a four-year program. Third semester standing recommended.

VMD 191, Social Media for Professionals
Lec-17.5 Lab-17.5 P/NP Available

PREREQ.: VMD 105 or BCST 119 ADVISE: VMD 140, CNIT 129, BCST 135 and BCST 136

This course teaches students how to use social media tools such as Facebook, Twitter, Pinterest, LinkedIn and YouTube to develop, integrate and leverage social networks. Students will learn how to create personal and professional brands and critique current social media practices.

CSU
Units: 1
Credit type: Credit/Degree Applicable
VMD 192, Professional Practice
Lec-17.5 P/NP Available

This is an advanced course focusing on graphic design and digital media production professional practices covering topics such as freelancing and small business issues, fees, contracts, taxes, and copyright.

Units: 1
Credit type: Credit/Degree Applicable

Formerly GRPH 148

VMD 194A, Internship/Work Experience I
P/NP Available

PREREQ.: Completion of foundation certificate COREQ.: Enrollment in at least 7 units of course work

Application of visual media design skills and development of proficiency in a supervised work environment.

Units: 1
Credit type: Credit/Degree Applicable

Formerly GRPH 197

VMD 194B, Internship/Work Experience II
P/NP Available

PREREQ.: Completion of foundation certificate COREQ.: Enrollment in at least 7 units of course work

Application of visual media design skills and development of proficiency in a supervised work environment.

Units: 2
Credit type: Credit/Degree Applicable

Formerly MMSP 160

VMD 200A, Design Studio Practicum
Lec-17.5 Lab-122.5 P/NP Available

PREREQ: VMD 120 and VMD 130 and VMD 140 and VMD 150 and VMD 152 and VMD 154

Emerge Studio, an in-house visual media design studio, provides an environment for students to gain real-world skills creating and producing projects for actual clients. Students will gain practice with client communications, iterative design process, technical problem-solving, and project management for individual and collaborative design projects including websites, posters, marks, brochures, and other communications projects.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 68A

VMD 200B, Design Studio Practicum II
Lec-17.5 Lab-122.5 P/NP Available

PREREQ: VMD 200A

Continued experience in Emerge Studio, our in-house visual media design studio. Students take on greater responsibilities in project management, client relations, critiques, and overall project planning and implementation. Students will also encounter larger and more complex communications projects and work with greater autonomy and independence.

CSU
Units: 3
Credit type: Credit/Degree Applicable

Formerly GRPH 68B