Broadcast Electronic Media Arts

Development and impact of electronic media institutions of radio, television, cable, satellite, internet, and new media technologies as social, vocational, economic, and political forces in American society. The emphasis of this course is on history, organization, operation, occupation, programming, political development, regulation, and business practices.

Critical analysis of aesthetic and thematic aspects of television, cable, streaming audio, video, and mobile device programming. Methods of interpreting visual and oral messages present in news, entertainment, sports and advertising. Impact of emerging technologies on program content and form.

A general interest course covering the history, organization and social role of major mass communication media, such as radio, television, motion pictures, print, recording industries, Internet, and the World Wide Web. Basic theory of communication and communication research. Emphasis on the influence of mass media on the individual and society.

Basic introductory course in writing for electronic media. Emphasis on preparing scripts in proper formats, including fundamental technical, conceptual and stylistic issues related to writing non-fiction and fiction scripts for informational and entertainment purposes in electronic media. Includes a writing evaluation component as a significant part of the course requirement.

Introduction to basic theory and practice in interpretation of copy, pronunciation, and announcer's duties for radio, television, podcast and web video. Study and practice of oral skills for effective communication of meaning in scripts, newscasts, voiceovers and commercial messages with emphasis on development of voice, articulation and pronunciation.

A hands-on overview of computer operations, equipment common to digital video and audio production, industry standard software, media storage, and manipulation of video and audio media with proper management of files.

Introduction to the theory and practice of audio production and recording techniques. Fundamentals of sound design, aesthetics, microphones, signal processing, and digital recording. Students gain hands-on experience in recording, editing, and mixing audio combined with basic knowledge of applied audio concepts, production workflow, equipment functions, audio editing software and career possibilities.

An introductory short-course to provide foundational skills necessary to edit audio using Digital Audio Workstations (DAWs) with a focus on Avid Pro Tools software. Overview of industry standard digital audio software and hardware.

This beginning level course follows the 124A introduction to Pro Tools editing and further develops skills the students need to properly use digital signal processors in the final stage of mixing a multitrack digital project.

An introduction to the analog and digital multi-track techniques used in various stages of professional sound recording as well as the workflow and etiquette required in a professional recording studio environment. The processes of capturing basic tracks and overdubbing will be examined using tech-enhanced materials.

Project-based course designed as a continuation of BCST 125A for intermediate-level students focusing on their skills in professional sound recording and mixing. Practice in the development of workflow and etiquette required in a professional
mixing studio environment will be further developed using tech-enhanced materials.

Project-intensive course practicing the skills required for mixing audio in surround sound with a focus on a variety of immersive audio environments. Students learn to apply multi-channel audio plug-ins and the techniques used to mix to multiple speakers and binaural headphones for music mixes and sound-for-visual-media projects.

Short course to demonstrate how to build, manage, and maintain interconnected audio systems using WiFi, Audio over Ethernet (AoE) and Audio over IP (AoIP) standards.

Live sound history, theory, technology, and craft skills with an emphasis on the technical manipulation of sound in acoustic spaces. Includes hands-on live sound production and operations for nightclubs, theaters, large-scale concert venues, and distributed sound systems.

Students will create podcasts in this hands-on class which focuses on the technical considerations and content issues required to produce and deliver audio over the web. The student will research the history of audio on the web, and its impact on traditional broadcast media.

Students will create a vlog channel and episodes in this hands-on class focusing on technical considerations and content issues required to produce and deliver video content over the Internet. The student will research the history of video on the web, and its impact on traditional broadcast media.

Theory and operation of video production equipment and facilities. Video production planning and organization; concept development, and production management. Instruction in camera, audio, lighting, live switching, server operation as well as above-the-line roles such as writer, director, producer. Students acquire knowledge and skills by creating studio-based video programming.

This course offers aesthetic and technical instruction in video field production with emphasis on industry phases of pre-production, video production, post-production. Students collaborate to create video programs outside a studio, learn common approaches to broadcast and online storytelling, and acquire skills in the operation of video cameras, location sound, and lighting equipment.

An introduction to digital video editing for television, video, and multimedia programs using primarily Adobe Premiere Pro and Apple Macintosh operating system. This hands-on class focuses on the operation, technology, techniques, and aesthetic process of editing video content with related title and visual effects components.

Digital video finishing for television, video, and multimedia programs using primarily Adobe Premiere Pro and the Apple Macintosh operating system. This hands-on class focuses on deepening the experience and skill of the operation, technology, techniques, and aesthetic process of editing video content with related title and visual effects components.

Introduces students to core processes involved in conceptualizing and executing digital effects, compositing techniques, and motion graphics sequences. Concepts and skills are introduced, practiced, and integrated in projects in a hands-on, classroom/laboratory setting. Topics include layering, animating, compositing, effects, as well as technical and creative considerations. Formerly BCST 146.

Continuation course for intermediate level Motion Graphics students to further develop knowledge and skills in conceptualizing and executing digital effects, compositing and motion graphics projects for distribution in broadcast, cablecast, webcast and on mobile devices. Concepts and skills previously introduced in BCST 146A are expanded upon in a hands-on classroom/laboratory setting.

An advanced video editing course that builds on prior introductory classes. The focus is on understanding and practicing video editing processes and techniques across a variety of TV and video genres in order to gain solid skills and work examples of current video technology as related to processes, storytelling, formats, visual effects, and hardware.

A hands-on, project-oriented course teaching intermediate technical skills and aesthetics of studio production for TV. Students collaborate to develop, plan, and produce a video production segment in the TV studio. Students engage in all aspects of multi-camera video production including pre-production planning, multiple sound sources, lighting, and distribution. Students' projects air on San Francisco's Educational Access TV Channel 27.

This project-oriented, hands-on course teaches intermediate technical skills and aesthetics of video field production. Students collaborate in teams to produce a commercial, documentary, and promotional package from concept to production. Field Production students collaborate with other departments to produce content college wide, applying storytelling techniques and deepening skills in video camera, location sound and lighting equipment operation.

Students apply theory and skills acquired in electronic media classes to an independent electronic media project acceptable to both student and instructor. Permission of instructor is required to register.

This course teaches how to use current social media tools such as Facebook, Twitter, Instagram, LinkedIn, and YouTube to develop, integrate and leverage social networks. Learn how to create professional brands, integrate social media into journalism and social justice, and will also critique current social media practices. Students will create a professional social media platform.

Students will develop and create an online portfolio to showcase creative projects suitable for gaining entry-level work in the Entertainment and Media industries.

Media related work experience and further career development in a supervised setting. On campus college work experience in college district media support services such as Broadcast Media Services, Educational Access Television, Audio Visual, Outreach and Recruitment Services and Marketing Public Information. One unit of credit is earned for 60 hours of unpaid, or 75 hours of paid work.

This course prepares the student to find and successfully complete a college based or industry based media internship. Students prepare a media resume, learn networking, time management, and interview skills. Students improve work based skills, research media jobs and prepare for media industry employment.

Media related work experience and further career development in a supervised setting. Work experience in an approved industry facility such as a television station, a sound recording studio or business, a webcast enterprise, a radio station, a video production company, a corporate media production enterprise, and/or a multimedia/transmedia production team. One unit of credit is earned for 60 hours of unpaid, or 75 hours of paid work.