Broadcast Electronic Media Arts

Development and impact of electronic media institutions of radio, television, cable, satellite, internet, and new media technologies as social, vocational, economic, and political forces in American society. The emphasis of this course is on history, organization, operation, occupation, programming, political development, regulation, and business practices.

Critical analysis of aesthetic and thematic aspects of television, cable, streaming audio, video, and mobile device programming. Methods of interpreting visual and oral messages present in news, entertainment, sports and advertising. Impact of emerging technologies on program content and form.

A general interest course covering the history, organization and social role of major mass communication media, such as radio, television, motion pictures, print, recording industries, Internet, and the World Wide Web. Basic theory of communication and communication research. Emphasis on the influence of mass media on the individual and society.

Historical study of the images of African-Americans, Asians, Hispanics, and other racial groups as projected through mass media. This includes print, film, radio, television, music, Internet and emerging media. Socio-historical-legal analysis of ways in which affected groups have responded to these images.

An exploration of the mass-mediated messages - radio, television, film, print and the Internet - and how they influence and define gender roles, with particular emphasis on how women are represented. A critique of roles given to individuals of each gender. An update on opportunities for women in each of the mainstream and alternative media industries.

Basic introductory course in writing for electronic media. Emphasis on preparing scripts in proper formats, including fundamental technical, conceptual and stylistic issues related to writing non-fiction and fiction scripts for informational and entertainment purposes in electronic media. Includes a writing evaluation component as a significant part of the course requirement.

Introduction to basic theory and practice in interpretation of copy, pronunciation, and announcer's duties for radio, television, podcast and web video. Study and practice of oral skills for effective communication of meaning in scripts, newscasts, voiceovers and commercial messages with emphasis on development of voice, articulation and pronunciation.

A hands-on overview of computer operations, equipment common to digital video and audio production, industry standard software, media storage, and manipulation of video and audio media with proper management of files.

Introduction to the theory and practice of audio production and recording techniques. Fundamentals of sound design, aesthetics, microphones, signal processing, and digital recording. Students gain hands-on experience in recording, editing, and mixing audio combined with basic knowledge of applied audio concepts, production workflow, equipment functions, audio editing software and career possibilities.

An introductory short-course to provide foundational skills necessary to edit audio using Digital Audio Workstations (DAWs) with a focus on Avid Pro Tools software. Overview of industry standard digital audio software and hardware.

This beginning level course follows the 124A introduction to Pro Tools editing and further develops skills the students need to properly use digital signal processors in the final stage of mixing a multitrack digital project.

An introduction to the analog and digital multi-track techniques used in various stages of professional sound recording as well as the workflow and etiquette required in a professional recording studio environment. The processes of acquiring basic tracks, overdubbing, editing, and mixing will be examined using tech-enhanced materials.

Project-based course designed as a continuation of BCST 125A for intermediate-level students furthering their skills in the various stages of professional sound recording and mixing. Practice in the development of workflow and etiquette required in a professional
studio environment will be further developed using tech-enhanced materials.

Hands-on overview and theory of the processes, craft skills, and equipment used to apply sound to picture. Examines the stages of location sound production, dialog recording, sound editorial, sound design, Foley, music and mixing techniques for television, Internet, games and emerging media.

Project-intensive course learning and practicing the skills required for mixing audio in a surround sound environment. Students learn to apply multi-channel audio plug-ins and the techniques used to mix to multiple speakers for music mixes and sound-for-visual-media projects.

Project-oriented, hands-on introduction to build, manage and maintain interconnected audio systems using WiFi, Bluetooth, Audio over Ethernet (AoE) and AoIP standards.

Live sound history, theory, technology, and craft skills with an emphasis on the technical manipulation of sound in acoustic spaces. Includes hands-on live sound production and operations for nightclubs, theaters, large-scale concert venues, and distributed sound systems.

Aesthetics and hands-on experience in sound design for interactive media. This course will focus on placing rich, captivating layers of music, dialog, and ambient backgrounds through middleware to enhance the experience of the video game player. The unique workflow and implementation of sound for games will also be explored.

Students will create podcasts in this hands-on class which focuses on the technical considerations and content issues required to produce and deliver audio over the web. The student will research the history of audio on the web, and its impact on traditional broadcast media.

Students will create a vlog channel and episodes in this hands-on class focusing on technical considerations and content issues required to produce and deliver video content over the Internet. The student will research the history of video on the web, and its impact on traditional broadcast media.

Theory and operation of video production equipment and facilities. Video production planning and organization; concept development, and production management. Instruction in camera, audio, lighting, live switching, server operation as well as above-the-line roles such as writer, director, producer. Students acquire knowledge and skills by creating studio-based video programming.

Aesthetic and technical elements of video field production, with emphasis on concept development, pre-production, production, and post-production. Students collaborate to create video packages, gaining skills and familiarity in video production processes, operation of video production equipment and visual storytelling.

An introduction to digital video editing for television, video, and multimedia programs using primarily Avid Media Composer and Apple Macintosh operating system. This hands-on class focuses on the operation, technology, techniques, and aesthetic process of editing video content with related title and visual effects components.

Digital video finishing for television, video, and multimedia programs using primarily Avid Media Composer and the Apple Macintosh operating system. This hands-on class focuses on the operation, technology, techniques, and aesthetic process of finishing video content with color correction and grading, visual effects and audio sweetening using external applications and techniques.

An introduction to digital video editing for television, video, and multimedia programs using primarily Adobe Premiere Pro and Apple Macintosh operating system. This hands-on class focuses on the operation, technology, techniques, and aesthetic process of editing video content with related title and visual effects components.

Digital video finishing for television, video, and multimedia programs using primarily Adobe Premiere Pro and the Apple Macintosh operating system. This hands-on class focuses on deepening the experience and skill of the operation, technology, techniques, and aesthetic process of editing video content with related title and visual effects components.

Introduces students to core processes involved in conceptualizing and executing digital effects, compositing techniques, and motion graphics sequences. Concepts and skills are introduced, practiced, and integrated in projects in a hands-on, classroom/laboratory setting. Topics include layering, animating, compositing, effects, as well as technical and creative considerations. Formerly BCST 146.

Continuation course for intermediate level Motion Graphics students to further develop knowledge and skills in conceptualizing and executing digital effects, compositing and motion graphics projects for distribution in broadcast, cablecast, webcast and on mobile devices. Concepts and skills previously introduced in BCST 146A are expanded upon in a hands-on classroom/laboratory setting.

An advanced video editing course that builds on prior introductory classes. The focus is on understanding and practicing video editing processes and techniques across a variety of TV and video genres in order to gain solid skills and work examples of current video technology as related to processes, storytelling, formats, visual effects, and hardware.

Aesthetic and technical elements of studio television production with emphasis on program development. Students collaborate to design, write and produce programming using contemporary broadcast studio standards and technology for cablecast on San Francisco's Educational Access Cable Channel 27.

Advanced aesthetic and technical elements of digital video field production. Students write and produce digital video packages from concept through post-production, and collaborate in teams to create professional quality digital video packages and segments for cablecast on Education AccessTelevision Channel 27 and distribution on the internet.

Students apply theory and skills acquired in electronic media classes to an independent electronic media project acceptable to both student and instructor. Permission of instructor is required to register.

This course teaches how to use current social media tools such as Facebook, Twitter, Instagram, LinkedIn, and YouTube to develop, integrate and leverage social networks. Learn how to create professional brands, integrate social media into journalism and social justice, and will also critique current social media practices. Students will create a professional social media platform.

Students will develop and create an online portfolio to showcase creative projects suitable for gaining entry-level work in the Entertainment and Media industries.

Media related work experience and further career development in a supervised setting. On campus college work experience in college district media support services such as Broadcast Media Services, Educational Access Television, Audio Visual, Outreach and Recruitment Services and Marketing Public Information. One unit of credit is earned for 60 hours of unpaid, or 75 hours of paid work.

This course prepares the student to find and successfully complete a college based or industry based media internship. Students prepare a media resume, learn networking, time management, and interview skills. Students improve work based skills, research media jobs and prepare for media industry employment.

Media related work experience and further career development in a supervised setting. Work experience in an approved industry facility such as a television station, a sound recording studio or business, a webcast enterprise, a radio station, a video production company, a corporate media production enterprise, and/or a multimedia/transmedia production team. One unit of credit is earned for 60 hours of unpaid, or 75 hours of paid work.