8741

This course explores collaborative and inclusive leadership and management styles along with the vision and values needed to effectively lead successful organizations. Examines strategies for developing and encouraging skills that enable leaders and managers to succeed in business, government, nonprofits, education, and community-based organizations.

This course focuses on human resources management principles and techniques, including recruiting, job performance, employee development, career management, discipline, labor relations, and employment law; also sexual harassment, health issues in the workplace, discrimination, Americans with Disabilities Act, downsizing, managing a diverse workforce, and governmental regulations.

Concepts and principles of human relations in organizations, including application of motivational theory, group dynamics, managing change, leadership styles, training, and organizational development.

Concepts of supervision and management including planning, organizing, recruiting, training, decision-making, communication, employee relations, motivation, discipline, rewards/incentives, and grievances.

This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Through hands-on projects and case studies, students will integrate business models with practical skills needed to develop effective e-commerce strategies, analyze market opportunities, and implement best practices for the digital marketplace.

Create, edit, organize, and optimize web images and documents using industry standard programs Adobe Photoshop and Adobe Acrobat. Topics include digital image editing, automation batch tools, document manipulation and conversion, optical character recognition (OCR), encryption, and interactive forms, and portable document format. Produce business office materials for outreach, social networks, electronic publications, print and web, and documents for use in content management systems (CMS).

Fundamentals of custom business website development without coding using Adobe Muse web development software. Topics include tools that create and format web pages, add text, images, media, and widgets, add basic e-business functions, optimize layouts for mobile devices, and create a responsive business website.

An overview of business web page building using online drag and drop and visual layout website builders. The focus is on website builder apps and tools needed to manage a business website. Topics include web page content creation and customization, application of business content for various businesses, e-business integration, website promotion strategies, mobile optimization, and business productivity.

Experience in developing and maintaining a business website with HTML and CSS. Topics include tables, page divisions, links, image, forms, and built-in JavaScript behaviors.

Experience creating and editing documents using Microsoft Word including paragraph and page formatting, proofing tools, tables, styles, columns, mail merge, and headers/footers. Advanced features include building blocks, references, and sharing/protecting documents.