Catalog Description
This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Through hands-on projects and case studies, students will integrate business models with practical skills needed to develop effective e-commerce strategies, analyze market opportunities, and implement best practices for the digital marketplace.
Section Notes
This course will survey contemporary e-commerce apps, e-business tools, and online marketplaces that facilitate entrepreneurial business success. Topics include case studies, discussions, and practical methods of planning, developing, managing, and marketing online business products and services. This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of CityOnline and is 16 weeks. For course details, students must check the instructor's website.
Requisites
Recommended Preparation, MABS 60; BSEN 70
Learning Outcomes