Mission

  • Teaching the history, the issues, and the impact of broadcasting and other electronic media in a global societal context, emphasizing media literacy as a key part of the development of critical thinking skills which form the cornerstone of a life-enriching liberal arts education.
  • Teaching the application of those analytical skills to the design and the creation of content for electronic media, focusing on writing, story-telling, teamwork, leadership, and preparation for further study at the university level.
  • Teaching audio, video, and performance craft skills that are consistent prerequisites for employment in the quickly evolving electronic media industry.
  • The comprehensive curriculum includes programs in areas of: video production, video editing (analog and digital), radio station operations, sound design, sound production, and broadcast journalism.

Sheila McFarland, Chair
Broadcast Electronic Media Arts
50 Phelan Ave, Ax160 (mailbox A6)
San Francisco, CA 94112
Telephone: (415) 239-3527
smcfarla@ccsf.edu

Yolanda Juarez
BEMA Department Secretary
50 Phelan Ave, Box A6, Office ArtX 160
San Francisco, CA 94112
Tel: (415) 452-5947
Fax:(415) 239-3694
email: yjuarez@ccsf.edu