BCST 104 Race and Media (3)
Lec-52.5, field trips
Credit, Degree Applicable
Historical study of the images of African-Americans, Asians, Hispanics, and other racial groups as projected through mass media. This includes print, film, radio, television, music, cable, Internet and emerging media. Socio-historical-legal analysis of ways in which affected groups have responded to these images.
After successful completion of this course, students will be able to:
- Outcome 1: Summarize the legislative, judical and economic forces inherent in race-based imaging including ownership.
- Outcome 2: Analyze racial issues and discuss the impact of racial exploitation via race-specific programming in such media as radio, television, Internet, video, film, and audio recording.
- Outcome 3: Appraise the development of minority media in America.
- Outcome 4: Compare and contract media images projected through both ethnic and mainstream media outlets.
- Outcome 5: Differentiate American history from American mythology in determining perceptual effects.
- Outcome 6: Analyze the role of publicity and public relations in promoting and undermining minority causes.
- Outcome 7: Appraise the key Supreme Court decisions (Federal and State) which bolstered race-based media campaigns.