BCST 100 Introduction to Electronic Media (3)
Credit, Degree Applicable
Development and impact of electronic media institutions of radio, television, cable, satellite, internet, and new media technologies as social, vocational, economic, and political forces in American society. The emphasis of this course is on history, organization, operation, occupation, programming, political development, regulation, and business practices.
After successful completion of this course, students will be able to:
- Outcome 1: Define terms, methods of operation, laws, procedures, and issues related to broadcast electronic media.
- Outcome 2: Consider the history of electronic media technology from tube-based to digital technology, and evaluate the impact of each technology on electronic media methods of operation, production, procedures, and organization.
- Outcome 3: Appraise the historical significance of milestones in broadcast history and their impact on society economically, culturally, and politically.
- Outcome 4: Assess current trends in electronic media.
- Outcome 5: Analyze the impact of changes in complementary industries (i.e., telecommunications, business-to-business communications, etc.) on the broadcast electronic media industry.
- Outcome 6: Compare the various business functions and general operations of a broadcast media outlet.
- Outcome 7: Evaluate issues regarding the organization, methods of operation, and business practices in contemporary electronic media such as television, cable, satellite, digital streaming and online services, international broadcasting, non-traditional broadcasting, and new communications technologies.
- Outcome 8: Compare and contrast different audience research methodologies and theories of media effects on audience.
- Outcome 9: Evaluate emerging technologies and discuss their applications.