Visual Media Design

   

At the Mission Center, we offer courses in graphic design, user experience, gaming, and digital media production skills for web and print.  We also offer courses in letterpress printing, and printing processes for designers.  We are a Career and Technical Education (CTE) program and work with students ranging from first-time Mac users to seasoned professionals looking to pick up specific skills.  For further information about our offerings, please visit our department homepage at www.ccsf.edu/vmd.

 

We have three state-of-the-art Mac computer labs equipped with industry-stand Adobe software, Adobe Open Type fonts, scanners, printers and projectors at the Mission Center.  Currently enrolled students can use the Open Lab on Saturday and obtain help with their homework and projects.

 

We also have eight printing presses, both digital and offset, as well as a well-appointed letterpress facility.  This facility includes five presses: two Vandercooks and three Chandler & Price platen jobbers.  Letterpress students also have access to hundreds of cases of vintage wood and foundry type.

Currently, we offer the following classes at the Mission Center:

 

VMD 101.  Design Fundamentals (3)

Lec-2, Lab-4, field trips   P/NP Available

Advise: ESL 150 or ENGL 92

Foundational design course, covering the theories, processes, vocabulary, and techniques common to visual design disciplines.  Students will develop and apply their knowledge through analysis, critique and individual and collaborative exercises and projects.  UC/CSU

 

VMD 105.  Digital Skills for Visual Media (3)

Lec-2, Lab-4

A foundational hands-on Mac computer class for all graphic communications students.  Topics of instruction will include computer hardware and OS software, networks, type and text formatting, raster and vector graphics, time-based media, layout for print and web, and best practices.  Topics will be covered through lecture and practical exercises.  CSU

 

VMD 111.  Print Processes for Designers (3)

Lec-2, Lab-4

Prereq: VMD 105

A practical course to familiarize design students with processes and workflows involved in producing digital and offset printed materials.  Students complete in-class exercises for the stages of print production-prepress, press, and finishing-using digital and traditional equipment.  CSU

 

VMD 114a.  Letterpress Printing l (2)

Lec-2, Lab-1

The art and craft of letterpress printing, hand set type and use of proofing presses.  Emphasis is placed on skills development in hand set type, layout, proofreading, makeup, shop safety and press operations.  CSU

 

VMD 120.  Graphic Design l (3)

Lec-2, Lab-4

Prereq.: VMD 101 or DSN 101 or ART 125A OR MMSP 125

Development of problem-solving and conceptualization skills for graphic design.  Exploration of various design principles and their applications.  Use of design elements, type and image to communicate effectively to a target audience.  UC/CSU

 

VMD 127.  User Experience (3)

Lec-3, Lab-1

Prereq: VMD 105 or MMSP 120

This course focuses on industry-standard concepts and vocabulary used in User Experience (UX) for interactive projects, including interface desighn, information architecture, and UX principles, processes, and techniques.  Students explore key topics of user-centered design through a series of hands-on exercises and projects. CSU

 

VMD 150.  Illustrator l (3)

Lec-3, Lab-1

Prereq: VMD 105 or MMSP 120

An introductory course in Adobe Illustrator, covering concepts of vector-based image creation.  Students reproduce existing images to learn the various toools available within the application.  Accuracy and control of Bezier curves is emphasized.  CSU

 

VMD 152.  InDesign l (3)

Lec-3, Lab-1

Prereq: VMD 105 or MMSP 120

An introduction to Adobe InDesign for print and screen page design.  Topics include introduction to interface, typesetting, styles, master pages, creating objects, importing graphics, layers, transparency, preflight and packaging.  Emphasis on best practices .  CSU

 

VMD 154.  Photoshop l (3)

Lec-3, Lab-1

Prereq: VMD 105 or MMSP 120

This is an intensive, hands-on course using Adobe Photoshop.  A broad understanding of raster image creation and editing is achieved through in-class projects.  CSU

 

VMD 166.  Storytelling/Storyboarding (3)

Lec 3, Lab-1

Prereq: VMD 101 or ART 125A or ART 130A

This course aids in the generation and development of content for multimedia projects.  Using traditional storytelling methods, personal writing, script writing techniques of storyboarding.  CSU

 

VMD 182.  Game Production Workflow (3)

Lec-3, Lab-1

Prereq: VMD 164 and VMD 180; Advise: VMD 192

This course develops fundamental skills in production and project management for interactive games.  This course will explore the process of game production through designing, scheduling and creating an original playable prototype in a 3D game engine.  Students will design independently  and as part of a team.  UC/CSU