Success Stories




Brazil native DaSilva, a fan of swimwear, sunglasses and tank tops, has turned to the classics during his 10 years in San Francisco, mostly because it’s colder here than at Copacabana Beach. Still, “the sassy side of my personality came from that — I don’t want to lose it,” he says. Stints at Prada and Wilkes Bashford led to Barneys New York, where he now works as a visual merchandise coordinator. He mixes high, low and vintage, which he came to love in San Francisco, along with black and gray attire. Mentors including Bashford himself taught DaSilva to appreciate the iconic elements of American menswear — sport jackets with pocket squares, khakis and striped sweaters. “We don’t wear those things in Brazil,” he says. “There, you can go to a mall in a Speedo.”




From the front row at runway events to behind-the-scenes look at social goings-on about town, we’re your all-access pass to all things fun and fabulous. We’ll let you know about the latest looks and limited editions, from big-name designer labels to one-of-a-kind finds at neighborhood boutiques. Who’s the next Derek Lam? What local pajama queen designed the gown Angelina Jolie chose for her latest multimillion-dollar baby photo session? That’s what we’re here for. We’ll also share tips and demos from top makeup artists and hair stylists, as many of biggest names in the business visit regularly and are always eager to share new discoveries and products — we even plan to arrange swag giveaways as often as we can! Also expect daily updates on everything from menswear to fragrance and jewelry to shoes and handbags and more.




My first internship ever was at the Prada boutique in San Francisco, Ca. Whenever I reflect on my time spent surrounded by the mint green walls, floor length mirrors, and the pristine staff that guided me through my introduction into the luxury experience, I can not do so without thinking about Diane Green and the CCSF fashion department. Not only did Diane take a chance on me by recommending me for the internship, it was under her direction, along with the entire fashion department that provided me with a wildly diverse platform to explore the multi- faceted industry that is fashion! Since my time at CCSF, I have continued to intern and freelance for stores such as Opening Ceremony NY, Macy's Herald Sq., and Saks 5th Ave. Today, I currently work as a styling/interior design assistant in Los Angeles, Ca. As I continue to grow and improve in this electrifying industry, I will always and forever credit the CCSF fashion department as the soil for which I was able to grow and blossom.