Marketing Program

In its annual survey of senior executives at leading companies, the Association of National Advertisers identified marketing as the skill most sought after in employees. A City College of San Francisco Marketing degree or certificate prepares students to plan, manage, and measure all aspects of marketing.

If marketing is your chosen field, then an Associate degree in Marketing which focuses on marketing as a key element of business to support a company's overall growth strategy, is right for you. In contrast to a general management program, all courses in this degree are marketing focused. Companies seek graduates because they are prepared for leadership positions and have the analytic and strategic skills to be both generalists and specialists.

The program’s core curriculum of general marketing courses includes marketing, advertising, management supervision, professional selling, international marketing, and microcomputer marketing applications. The Marketing curriculum combines classroom instruction, practical experiences, coordinated part-time employment, and internships.

These programs offer specialized training for career advancement and employment to students interested in careers in advertising, professional sales, marketing research, business management, business promotion, and other marketing jobs.

For detailed certificate, degree and course information please see catalog.


Associate in Science Degree in Marketing

City College offers an Associate in Science degree wth a Marketing major. The marketing curriculum consists of nine courses and can be completed one class at a time, or in as few as two semesters if taking a full-time load. To be eligible for the degree, students must also meet general education and other graduation  requirements.  Please see curriculum for complete information.


Marketing Certificate of Achievement

Students may receive a credit Marketing Certificate of Achievement by completing six courses with a final grade of C-plus (2.50 grade point average) or higher, plus three additional business classes. There are a total of nine courses required for completion of this certificate.  Please see curriculum for complete information.


Marketing Courses

Classes are offered in the day and evening and are located at the Ocean Campus and Downtown Campus. Please see the class schedule for current semester schedule.


Marketing Jobs in the Bay Area

The San Francisco Bay Area is home to the headquarters of major firms with large marketing departments, such as Apple, Autodesk, Blue Shield of California, eBay, Gap, Levi-Strauss, Modis, Williams-Sonoma, and Restoration Hardware, as well as many advertising and promotional agencies.

Depending on your education and experience, job titles in marketing and advertising include:

  • Marketing Director, Supervisor, Manager, Assistant or Associate
  • Market Research
  • Market Communication Specialist
  • Product Manager
  • Creative Director, Manager, Supervisor
  • Market Analyze
  • Program Manager
  • Writer, Designer, Graphics Artist

Please refer to the Occupational Outlook Handbook or Marketing FAQs for job prospects and salary information.


Program Coordinator

Marilyn Goodman photo

Marilyn Goodman
Marketing Coordinator
City College of San Francisco
50 Phelan Avenue C106
San Francisco, CA 94112

Office: Cloud 106
Phone: (415) 452-5916

How to Enroll

It’s easy to start the program. Apply to the college, then register for one or more classes. See the steps to becoming a credit student. You may also contact the Office of Admissions at (415) 239-3285. Please refer to tuition information for specifics on City College tuition costs. Financial Aid is available for those who qualify. You may also call the Financial Aid Office at (415) 239-3577.


Applying for a Degree or Certificate

When you have completed all the required classes, fill out a petition for graduation or a petition for a certificate. The petition form is available in Admissions and Records, Conlan Hall, Room 107, and should be submitted at the beginning of the semester that you complete all the requirements. Petitions must submitted by the deadline posted in the Calendar of Instruction.