Media Literacy Project
According to the Center for Media Literacy, a new vision of literacy for the 21 st century includes: “the ability to communicate competently in all media forms, print and electronic, as well as to access, understand, analyze and evaluate the powerful images, words and sounds that make up our contemporary mass media culture. Indeed, we believe these skills of media literacy are essential for both children and adults as individuals and as citizens of a democratic society.”
KQED Adult Learning Media Literacy Project Objectives
- Develop a media literacy curriculum for use in adult education field.
- Create a partnership with City College of San Francisco Transitional Studies Department teachers.
- Pilot lesson plans that introduce media literacy to CCSF TRST learners.
Download lesson plans on Media Literacy developed by KQED Adult Learning Team: http://www.kqed.org/topics/education/educators/lessons/adult-learning.jsp
Also see this Primer on Analyzing Television Commmercials, an except from The Manufacture of Desire: Alcohol Commercials and Society by Arthur Asa Berger (firstname.lastname@example.org).
Lesson Plans Piloted by CCSF TRST Instructors
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Maria Rosales-Uribe: What Makes the News - KQED Lesson Plan
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CCSF Transitional Studies Media Literacy Team
We'll fill this section in later. For our 2005 members, click here.