Online travel portals are great for planning vacations , but for the hospitality industry professional these services act as online channels of distribution. Each portal has designated distribution partners. For example, TravelWeb's partners include Orbitz, Continental Airlines, and others. Travelocity partners include Yahoo! Travel and AOL.

Hoteliers and others in the hospitality field can increase revenues by using internet travel sites as a means to advertise and attract new guests. Small establishments benefit quite a bit from registering with these internet travel giants!