The Broadcast Electronic Media Arts (BEMA) Department has a three-fold MISSION:

  1. Teaching the history, the issues, and the impact of broadcasting and other electronic media in a global societal context, emphasizing media literacy as a key part of the development of critical thinking skills which form the cornerstone of a life-enriching liberal arts education.

  2. Teaching the application of those analytical skills to the design and the creation of content for electronic media--focusing on writing, story-telling, teamwork, leadership, and preparation for further study at the university level.

  3. Teaching audio, video, and performance craft skills that are consistent pre-requisites for employment in the quickly evolving electronic media industry.

Faculty In Review

Broadcast Electronic Media Arts Department

photo of Antonich Misha James

Misha James Antonich

Broadcast Electronic Media Arts Department

Associates of Arts (AA) - 1989 University of Maryland (European Division - Munich Campus)
Theaters Arts Degree (Stage Equity Germany) - 1993 "Die Etage" (Berlin Theater School)
Bachelor of Arts (BA) - 2002 San Francisco State U. - BECA/TV & Radio (San Francisco)
Masters of Arts (MA) - 2004 San Francisco State U. - BECA/TV & Radio (San Francisco)

Prof. Antonich has been teaching at CCSF since Fall of 2007.

Misha Antonich was raised bi-culturally/bi-lingual by American parents in Germany and grew up spending his teens and twenties living between Heidelberg, Munich and Berlin.

In the 1990's, after spending an intermittent teen year in Ft. Collins, Colorado, he caught the "acting bug" and returned to Berlin, auditioned and won a place in the Theater Arts school, "Die Etage", where he completed the 3-year dramatic acting program and gained "equity" in Germany allowing him to work in stage and film productions. Most notably, he worked with the German/English theater troupe, the "Berlin Play Actors" and appeared in the early seasons of the daily soap, "Gute Zeiten, Schlechte Zeiten" ("The Young and The Restless" in German, however the content is pretty cringe worthy). Concerned about his financial and personal future, he detoured and trained to be a shipwright carpenter journeyman - and loved the experience though he declined to pursue it as a career.

He rediscovered his passion for communications, ensemble work and the arts and approached it from a different angle this time: he dove into media production (specifically audio/visual media, video and digital media) in the late 1990's. He moved to the city of his birth, San Francisco, started studying video and media production, remaining committed to the craft in the BECA program (Broadcast and Electronic Communication Arts) at San Francisco State University (SFSU). He deeply valued and thoroughly enjoyed studying towards his Bachelor's of Arts (BA) there, but things really took off for him once he entered BECA's Master's program (MA). Upon graduation, he was sincerely humbled to have been selected to be his year's outstanding graduate student of the department.

Alongside his academic pursuits, Misha worked consistently in a long-term position (6 years) as a video assistant and later full editor for the live music video production company MX Entertainment in San Francisco. He cut his teeth and many videos on acts such as the Rolling Stones, the Who, Ween, Rush, Usher, (lil) Bow Wow, Herbie Hancock, Kiss, Los Lobos, Reggae on the River (Various artists) and many other artists.

In early 2006, Misha accepted a teaching job offer and, along with his wife and son, headed off to Busan, South Korea to teach video editing, visual effects and video production as a guest professor at Kyungsung University for 3 semesters. It was a great experience, full of wonderful people and encounters that he hopes he'll be able to rekindle in the future.

Misha returned to San Francisco in 2007 and was invited to join the Broadcast and Electronic Media Arts Department (BEMA) at City College of San Francisco, where he received tenure in 2011. At City College, he's overjoyed to be working with and alongside talented media students and colleagues. He mainly teaches video production (studio and field), editing (introduction and advanced), motion graphics, digital media skills classes. He's also happy to be teaching classes at his alma mater SFSU (video editing and motion graphics) since the fall of 2013.

In the Bay Area media industry, Misha works as an editor, animator, producer and technical director for local media agencies. From 2012-2014 he worked as a technical director, editor and motion graphic animator for
He also worked as a collaborator in video, editing and compositing on projects at fuseproject, a industrial design company run by internationally renown designer Yves Behar.
Misha was the advisor to C3 Media Club - CCSF's first media producer club focused on video editing.
Co-creator of the CCSF "Festival of the Moving Image", currently preparing for it's 6th year - a yearly theatrical showcase of student work.
As time allows, Misha relishes working with others on personal and artistic projects and has participating in a growing number.

My interest include: TV, Video, Film, Animation, Editing, Hiking, reading, conversing, computing.

photo of Beyer Karyn J

Karyn J Beyer

Broadcast Electronic Media Arts Department

B.A., Communications (University of California, San Diego); M.A., Radio/Television (San Francisco State University)

Ms. Beyer has taught at City College of San Francisco since 1994. Her primary focus in her own study of media has been the evaluation of how media and society interact from various critical perspectives. Her research on female self-representation in music videos earned her a top research award from San Francisco State University as well as recognition in the California State University Research competition.

Prior to teaching at CCSF, Ms. Beyer was a teaching assistant at both UC San Diego and San Francisco State University. She spent significant time in the early 1990s working with the writers and producers on the television show "Roseanne" while researching her masters thesis, which led to some independent projects for the writers, including a retrospective evaluation of the 1991-1992 season for use by the producers. In 2003, she worked with the production team and did research on the set of "Buffy the Vampire Slayer". She also worked briefly in radio while in San Diego.

In 1999, Ms. Beyer was part of the original pilot group that developed the online course program at CCSF, and currently teaches all distance learning courses Ė Introduction to Electronic Media (BCST 100) and Mass Media & Society (BCST 103) are both offered as online courses. In addition to her current classes, Ms. Beyer has also taught Critical Television Viewing, Writing for Electronic Media and Women & Mass Media.

In addition to teaching at CCSF, Ms. Beyer is a private civil litigation instructor, training secretaries and support staff in litigation skills for state and Federal Courts throughout California.

In her spare time, she trains and shows Bernese Mountain Dogs.

photo of Cecil Malcolm K

Malcolm K Cecil

Broadcast Electronic Media Arts Department

B.A. Concordia University
M.A. McGill University
Ph.D. Concordia University

I grew up in Canada where education is practically free. I studied Communications in college and started out making my own animations, using miniatures, mattes and stop motion film. I got into broadcasting first as an audio/assistant, then as a light video camera operator (which is a pretty typical way to break into TV). Sometimes it was interesting, especially when shooting open heart surgery for the BBC or backstage with a band for MTV. After a few years I decided to upgrade my skills again. I did my M.A. and Ph.D. while working as a camera operator and field producer on a series for TV5, a french language network. I moved to California in 2003 to do a post-doc at Berkeley and started teaching broadcasting at San Francisco State University.

I have been teaching at CCSF since 2008.

My instructional/educational philosophy and goals differ depending on the course that I am teaching. In general, I'd like to see students learn as much as they can about broadcasting while developing their critical reading, writing and thinking skills.

I am involved in the Academic Senate SLO Committee at CCSF.

photo of Ferrell Theresa

Theresa Ferrell

Broadcast Electronic Media Arts Department

B.A. University of California Berkeley
Double Major in Philosophy and Rhetoric, graduating with Honors in Rhetoric

A.A. City College of San Francisco
Sound Design Certificate, City College of San Francisco

Prof. Ferrell has been teaching at CCSF since 2013

photo of Labrecque Dana J

Dana J Labrecque

Broadcast Electronic Media Arts Department

University of California - Berkeley - Humanities
San Francisco State University - Electronic Media


Dana Jae (Labrecque) has been teaching at CCSF since 2001.

My career as an audio engineer spans 34 years since the first day I began to record and mix songs on my Tascam PortaStudio in the early 80's while attending college at UC Berkeley. I formed several of my own bands performing and recording until 1988 when I discovered that the "behind-the-scenes" tech realm was much more to my liking. I then began a career as a live sound engineer and have toured extensively throughout the U.S. and Europe as front-of-house sound engineer for a multitude of bands on various record labels and have been a staff engineer at the venerable Bottom of the Hill nightclub since their inception in 1991.

I have owned and maintained a live sound production company since 1989 under the moniker dcj Productions, that has provided sound to the Bay Area community (mostly in the non-profit sector) in both large-scale, outdoor sound events as well as nightclubs and music halls. In 1991, I started recording bands on an 8-track Tascam TSR-8 analog tape recorder and moved into the digital realm in 1993 to 16-tracks of Alesis ADAT in my home studio. In 1995, I advanced to using Pro Tools and have been recording exclusively digital ever since, combining audio skills in sound for film as a location recordist as well as in post-production sound design and mixing. I still prefer the sonic rapture of "strictly analog" in live sound mixing, however.

Dana Jae co-owned and was the President of APG Records & APG Studios, a record label and recording studio from 1999 - 2004 which had a distribution deal through EMI. I continue to record music and engineer live performances on occasion at many Bay Area venues in addition to teaching at CCSF.

In 2001, I was hired to the part-time faculty at City College of San Francisco in the Broadcast Electronics Media Arts department where I have taught Digital Media Skills (BCST119), Basic Audio Production (BCST120), Digital Audio Production (BCST124), Sound Recording Studio (BCST125, 125A, 125B), Sound For Visual Media (BCST126), Advanced Sound Recording (BCST127), Sound Reinforcement (BCST128), Audio for the Web (BCST135), Video for the Web (BCST136), and Field Video Production (BCST145, now 141). I have also taught classes in sound design, audio for animation and games, music video, and computer applications at Laney College in Oakland, CA, Art Institute of California-San Francisco, and Globe Recording Institute in San Francisco.

I have several creative projects that keep me busy including an ongoing media project called Films on 45 ( which many of my students and some colleagues here at CCSF have participated in, providing them with professional development and opportunity in audio and video field skills by working on short filmmaking ventures.

Academic Senate member of the Executive Council 2014/16 and 2016/18
Former Academic Senate First Vice President - 2015/2016
Former Academic Senate Secretary - 2014/2015
Curriculum Committee member 2014 (resource) full member 2015 - 2018
Distance Education Curriculum Subcommittee 2015 - 2018
Program Review Committee member 2015 - 2017
Enrollment Campaign member 2014/2015
Assisted coordination of BEMA Advisory Panel, Spring 2016
Assisted coordination of Game Sound Industry Advisory Panel for BEMA, Spring 2015
Co-Coordinator of Video Industry Advisory Panel for BEMA, Spring 2012
Coordinated audio for camera - SF Mayoral Debate, Fall 2011
Coordinator of Audio Industry Advisory Panel for BEMA, Fall 2011
Produced a promotional video for Math department Bridge Program, 2007
Produced a new employee orientation video for the Human Resources department, 2007


(former)Vice President and Interim President-Board of Directors - Bay Area Girls Rock Camp
(former) Board of Directors - Camp Reel Stories
member of Women's Audio Mission
member of Audio Engineering Society
member of Broadcast Education Association
member of Bay Area Women in Film & Media


My hobbies include ongoing projects in screenwriting, songwriting, and recording music.

photo of McFarland Sheila A

Sheila A McFarland

Chair, Broadcast Electronic Media Arts Department

B.A., University of California, Berkeley (History 1983)
M.A.. San Francisco State University ( Radio and Television 1990)
M.S. California State University, Hayward (Kinesiology, Emphasis in Exercise Physiology 2007)

A teacher at CCSF since 1991, Ms. McFarland has also been active in the Bay Area music scene for 20 years. From D.J.'ing at all night warehouse parties in the early '80s (the first raves) to mixing sound for local bands at S.F. and Peninsula clubs, Ms. McFarland has paid her dues. She also worked at KTVU Channel 2, and produced a talk show at KSFO hosted by the Bay Area's own Noah Griffin. After earning her M.A., she worked as a recording engineer at Russian Hill Recording Studios in San Francisco. At Russian Hill, she created numerous radio and television spots and was part of a team that produced complete soundtracks for several motion pictures including True Stories and The Thin Blue Line .

Ms. McFarland has had the pleasure of working not only with world class artists, such as David Byrne, Linda Ronstadt, John Lee Hooker, Keith Richards and Dave Brubeck, but also with many local legends and first class musicians, such as Roy Rogers, Norton Buffalo, Pamela Rose, Ed Bogas,and Scott Mattews.
Ms. McFarland has recorded many musicians from the San Francisco Symphony and other "first call" classical and jazz musicians. Although music recording gets most of the glory, she specializes in audio for video and film.

Ms. McFarland serves as the Department Chair of Broadcast Electronic Media Arts.
Ms. McFarland also serves on the Academic Senate.

photo of Medina Andrea M.

Andrea M. Medina

Broadcast Electronic Media Arts Department

Masters in Broadcast Electronic Communications Art - SFSU

Professor Medina has been teaching at CCSF since 2017.
During that time she has taught the following courses:
BCST 140 - Studio Video Production
BCST 148 - Advanced Studio Production
BCST 158 - Social Media for Professionals

In addition, she is currently the Coordinator for EATV (Educational Access Televison).
Airing through out SF on Comcast Ch. 27 and 75.
Please visit EATV on the web:

Professor Medina was born and raised in San Francisco and has a heavy background in video field production. She has worked all across the United States with her previous production company, SFTV. In addition, she has work experience with major corporations such as: ABC7 Bay Area, Clear Channel Radio, and KDOL.

Ms. Medina also has a long career in sports journalism. Her resume includes notable interviews with: San Francisco Giants World Series Champions, San Francisco 49ers, Golden State Warriors, Oakland Raiders, Cal Berkeley Football, and San Jose Sharks.

Andrea received both her Bachelorís and Masterís Degree in Broadcast Electronic Media Arts from San Francisco State University. Interestingly enough, Professor Medina also attended City College of San Francisco, where she obtained her Associateís Degree and excelled in our BEMA Dept.

photo of Peterson George E

George E Peterson

Broadcast Electronic Media Arts Department

Biography is unavailable at this time.

photo of Siebum Douglas G

Douglas G Siebum

Broadcast Electronic Media Arts Department

A.A. Audio Production - Sacramento City College
B.A. Digital Media Arts - California State University Dominguez Hills
M.A. Broadcast and Electronic Media Arts - San Francisco State University

Prof. Siebum has been teaching at CCSF since 2017

Mr. Siebum's career probably started in the 90's when he would help his friends in bands load in the gear for their shows. In the early 2000's he spent time hanging out with his friends at recording studios. Eventually one of them suggested that he learn to run some of the gear, and he enrolled in the recording program at Sacramento City College.

Destined for life in the fast lane, he eventually moved to Los Angeles and jumped in with both feet. While working on his Bachelor's degree at CSUDH, he began working for Jay Rifkin (Media Ventures, Mojo Records) at an online radio station called, a media production company called Trade Pro Media, and a DVD distribution company, Rebel Crew Films.

Before leaving CSUDH, Mr. Siebum started working weekends at a professional sports stadium running the live sound for the in-stadium broadcast of professional soccer (LA Galaxy, Chivas USA), boxing, tennis, lacrosse, cycling, and other events.

Upon graduation from CSUDH, Mr. Siebum got a job as re-recording mixer for the independent film Come Together, which landed an international distribution deal with Indican Pictures. This peaked his interest in television and film sound, which became a key component of his career.

Mr. Siebum also worked in live PA sound for clubs, concerts, and music festivals throughout Southern California.

Besides teaching at CCSF, Mr. Siebum works at a post production facility in San Francisco, and also works on film projects on the side.

Beyond Sound by Scott L. Phillips (interview). New York: Oxford University Press. ISBN 978-0-19-983768-7

photo of Sieglitz Michele R

Michele R Sieglitz

Broadcast Electronic Media Arts Department

B.S. Television-Radio-Film Production, Syracuse University

Professor Sieglitz has been teaching at CCSF since Fall 2000.

I believe that teaching is a collaborative process. The voice of the student is one that is important and one that I honor in the term 'pedagogy.' There is no worse crime in education than to rob students of their own passion, desire and creativity by mandating a 'truth' that has been set down prior to their arrival. To this end, I remain a student to the end of my days and remain indebted to my students for what they teach me as well.

Faculty/Art Institute of California-San Francisco, Member of BAVC, BAWIFM, SF Cutters, Adobe Users Group, SFMOMA, SF Asian Art Museum.

When I am not teaching or working on a film project, you will find me landscaping or gardening, working for animal and ecological advocacy, studying Buddhist/Eastern philosophies, hiking, photographing oddities, portraits, landscapes and ideas, collaborating with artists, reading and writing poetry.

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