The Broadcast Electronic Media Arts (BEMA) Department has a three-fold MISSION:

  1. Teaching the history, the issues, and the impact of broadcasting and other electronic media in a global societal context, emphasizing media literacy as a key part of the development of critical thinking skills which form the cornerstone of a life-enriching liberal arts education.

  2. Teaching the application of those analytical skills to the design and the creation of content for electronic media--focusing on writing, story-telling, teamwork, leadership, and preparation for further study at the university level.

  3. Teaching audio, video, and performance craft skills that are consistent pre-requisites for employment in the quickly evolving electronic media industry.

Faculty In Review

Broadcast Electronic Media Arts Department

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Mark I Altin

Broadcast Electronic Media Arts Department

Biography is unavailable at this time.

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Misha James Antonich

Broadcast Electronic Media Arts Department

Associates of Arts (AA) - 1989 University of Maryland (European Division - Munich Campus)
Theaters Arts Degree (Stage Equity Germany) - 1993 "Die Etage" (Berlin Theater School)
Bachelor of Arts (BA) - 2002 San Francisco State U. - BECA/TV & Radio (San Francisco)
Masters of Arts (MA) - 2004 San Francisco State U. - BECA/TV & Radio (San Francisco)

Prof. Antonich has been teaching at CCSF since Fall of 2007.

Misha Antonich was raised bi-culturally/bi-lingual by American parents in Germany and grew up spending his teens and twenties living between Heidelberg, Munich and Berlin.

In the 1990's, after spending an intermittent teen year in Ft. Collins, Colorado, he caught the "acting bug" and returned to Berlin, auditioned and won a place in the Theater Arts school, "Die Etage", where he completed the 3-year dramatic acting program and gained "equity" in Germany allowing him to work in stage and film productions. Most notably, he worked with the German/English theater troupe, the "Berlin Play Actors" and appeared in the early seasons of the daily soap, "Gute Zeiten, Schlechte Zeiten" ("The Young and The Restless" in German, however the content is pretty cringe worthy). Concerned about his financial and personal future, he detoured and trained to be a shipwright carpenter journeyman - and loved the experience though he declined to pursue it as a career.

He rediscovered his passion for communications, ensemble work and the arts and approached it from a different angle this time: he dove into media production (specifically audio/visual media, video and digital media) in the late 1990's. He moved to the city of his birth, San Francisco, started studying video and media production, remaining committed to the craft in the BECA program (Broadcast and Electronic Communication Arts) at San Francisco State University (SFSU). He deeply valued and thoroughly enjoyed studying towards his Bachelor's of Arts (BA) there, but things really took off for him once he entered BECA's Master's program (MA). Upon graduation, he was sincerely humbled to have been selected to be his year's outstanding graduate student of the department.

Alongside his academic pursuits, Misha worked consistently in a long-term position (6 years) as a video assistant and later full editor for the live music video production company MX Entertainment in San Francisco. He cut his teeth and many videos on acts such as the Rolling Stones, the Who, Ween, Rush, Usher, (lil) Bow Wow, Herbie Hancock, Kiss, Los Lobos, Reggae on the River (Various artists) and many other artists.

In early 2006, Misha accepted a teaching job offer and, along with his wife and son, headed off to Busan, South Korea to teach video editing, visual effects and video production as a guest professor at Kyungsung University for 3 semesters. It was a great experience, full of wonderful people and encounters that he hopes he'll be able to rekindle in the future.

Misha returned to San Francisco in 2007 and was invited to join the Broadcast and Electronic Media Arts Department (BEMA) at City College of San Francisco, where he received tenure in 2011. At City College, he's overjoyed to be working with and alongside talented media students and colleagues. He mainly teaches video production (studio and field), editing (introduction and advanced), motion graphics, digital media skills classes. He's also happy to be teaching classes at his alma mater SFSU (video editing and motion graphics) since the fall of 2013.

Misha was the advisor to C3 Media Club - CCSF's first media producer club focused on video editing.
Co-creator of the CCSF "Festival of the Moving Image", a yearly theatrical showcase of student work.
In the industry, Misha works as an editor, animator, producer and technical director for local media agencies.
As time allows, Misha relishes working with others on personal and artistic projects and has participating in a growing number.

My interest include: TV, Video, Film, Animation, Editing, Hiking, reading, conversing, computing.

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Karyn J Beyer

Broadcast Electronic Media Arts Department

B.A., Communications (University of California, San Diego); M.A., Radio/Television (San Francisco State University)

Ms. Beyer has taught at City College of San Francisco since 1994. Her primary focus in her own study of media has been the evaluation of how media and society interact from various critical perspectives. Her research on female self-representation in music videos earned her a top research award from San Francisco State University as well as recognition in the California State University Research competition.

Prior to teaching at CCSF, Ms. Beyer was a teaching assistant at both UC San Diego and San Francisco State University. She spent significant time in the early 1990s working with the writers and producers on the television show "Roseanne" while researching her masters thesis, which led to some independent projects for the writers, including a retrospective evaluation of the 1991-1992 season for use by the producers. In 2003, she worked with the production team and did research on the set of "Buffy the Vampire Slayer". She also worked briefly in radio while in San Diego.

In 1999, Ms. Beyer was part of the original pilot group that developed the online course program at CCSF, and currently teaches all distance learning courses – Introduction to Electronic Media (BCST 100) and Mass Media & Society (BCST 103) are both offered as online courses. In addition to her current classes, Ms. Beyer has also taught Critical Television Viewing, Writing for Electronic Media and Women & Mass Media.

In addition to teaching at CCSF, Ms. Beyer is a private civil litigation instructor, training secretaries and support staff in litigation skills for state and Federal Courts throughout California.

In her spare time, she trains and shows Bernese Mountain Dogs.

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Malcolm K Cecil

Broadcast Electronic Media Arts Department

I grew up in Canada where education is practically free. So is health care, by the way. I studied Communications in college and started my career in visual effects and animation. This was before digital arrived north of the border; I used miniatures, mattes and stop motion film. I learned my craft at the National Film Board of Canada and worked on a couple of commercials and a feature film for Cinegroupe. A short film I made with my friends called The Dizzy Heart was included in an anthology that toured around the U.S. and played in a group show at the MOMA in New York City. A live-action short that I made got the attention of a producer who started raising money for a larger project, a pilot for a kids’ series. Meanwhile, I was working as a technician, first as an audio/assistant, then as a shooter (which is a pretty typical way to break into TV). Sometimes it was interesting, especially when shooting open heart surgery for the BBC or backstage with a band for MTV. Back in the creative world, we finally made the pilot, which was not picked up by a network. I decided to upgrade my skills again. I did my M.A. and Ph.D. in Communications while working on a series for TV5, a french language network. I moved to California in 2003 to do a post-doc at Berkeley and started teaching broadcasting at San Francisco State University.

BA - Concordia University
MA - McGill University (Canada)
PhD - Concordia University
Post Doctoral Fellowship - UC Berkeley
Production Associate - Banff Center for the Arts

I have been teaching at CCSF since 2008

My instructional/educational philosophy and goals differ depending on the course that I am teaching. In general, I'd like to see students learn as much as they can about broadcasting while becoming better readers and writers, and more critical thinkers.

I volunteer as a DJ and production associate at KUSF (and now KUSF in Exile) since 2004. Check out my writings and reel at my blog

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Theresa Ferrell

Broadcast Electronic Media Arts Department

A.A. City College of San Francisco
B.A. University of California Berkeley
Sound Design Certificate - City College of San Francisco

Prof. Ferrell has been teaching at CCSF since 2013

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Cecil Hale

Broadcast Electronic Media Arts Department

M.P.A.,Harvard University/John F. Kennedy School of Government ; Ph.D., Union Institute and University; M.A.,International Univ. of Communications; Southern Illinois University,Carbondale.

Post-doctoral certifications include:
M.B.E.P, Tuck School of Business at Dartmouth
M.D.E., Anderson School of Management at University of California, Los Angeles Negotiation/Conflict Mediation Certificate,University of California, Berkeley
Certificate in Grant Writing, Emory University, Atlanta

Dr. Hale has been a tenured professor at City College of San Francisco since 1986. During this time, he has served as the acting Department Chair (1995), the General Manager of KCSF ('87-present), AFT representative, Academic Coordinator, member of the college-wide equivalency committee, and a member of the Faculty Mentor Program.He is also a teaching faculty member in the CCSF Honors Program.He was previously Lecturer at Stanford University (communication) and San Francisco State University (MRI and BECA).Dr. Hale was also previously a designated Honors Examiner at Swarthmore College.

His company, Hale Media/Communications Consultancy, has served as an evaluator to Nigeria's network television, and is a consultant to many artists and companies involved in music production,marketing,and management.To name the artists for which he has been either the producer,executive producer, or other affiliation is like reading the Who's Who of Black Music. They include Natalie Cole, Peabo Bryson,Taste of Honey, Nancy Wilson, Ohio Players, Barkays, Maze,Angela Winbush, and many more.

Dr. Hale previous employment included Capitol Records as Vice President/Artist & Repertoire and General Manager of the Black Music division, Phonogram/Mercury Records/Ploygram Inc. as National Album Promotion Manager and National Publicity Manager. He has served as announcer, program & music director, operations manager, morning drive announcer, and assistant general manager for a variety of Radio Stations including the historical WVON in Chicago, WNOV, X-PRS and WMPP.

Dr. Hale has been published in various books and scholarly journals and is a proud member of Alpha Phi Alpha fraternity. He has served as National President of the National Association of Television and Radio Artists and has affiliations with the American Bar Association, American Political Science Association, National Eagle Scout Association, Harvard Club of San Francisco former board member,Harvard Club of New York City, former board chairman of Alameda Co. Friends of C.A.S.A.,board member of the Bay Area Sickle Cell foundation, and 100 Black Men of America. Dr. Hale has been honored as a national African-American Historymaker and is listed in numerous Who's Who publications.

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Dana J Labrecque

Broadcast Electronic Media Arts Department

University of California - Berkeley - Humanities
San Francisco State University - Electronic Media


Dana Jae (Labrecque) has been teaching at CCSF since 2001.

Her career as an audio engineer spans 34 years since the first day she began to record and mix songs on her Tascam PortaStudio in the early 80's while attending college at UC Berkeley. She formed several of her own bands until 1988 when she discovered that the "behind-the-scenes" tech realm was much more to her liking. She then began a career as a live sound engineer in earnest and has toured extensively throughout the U.S. and Europe as front-of-house sound engineer for a multitude of bands on various record labels and has been a staff engineer at the venerable Bottom of the Hill nightclub since their inception in 1991.

She has maintained a live sound production company since 1989, under the moniker dcj Productions, that has provided sound to the Bay Area community (mostly in the non-profit sector) in both large-scale, outdoor sound events as well as nightclubs and music halls. In 1991, she started recording bands on an 8-track Tascam TSR-8 analog tape recorder and moved into the digital realm in 1993 to 16-tracks of Alesis ADAT in her home studio. In 1995, she advanced to Pro Tools and has been recording exclusively digital ever since, combining audio skills in sound for film as a location recordist as well as in post-production sound design and mixing. She has remained "strictly analog" in her live sound mixing, however.

Dana Jae co-owned and was the President of APG Records & APG Studios, a record label and recording studio from 1999 - 2004 which had a distribution deal through EMI and continues to record music and engineer live performances at many Bay Area venues in addition to her teaching at CCSF.

In 2001, she was hired to the part-time faculty at City College of San Francisco in the Broadcast Electronics Media Arts department where she has taught Digital Media Skills (BCST119), Basic Audio Production (BCST120), Digital Audio Production (BCST124), Sound Recording Studio (BCST125), Sound For Visual Media (BCST126), Advanced Sound Recording (BCST127), Sound Reinforcement (BCST128), Audio for the Web (BCST135) Video for the Web (BCST136), and Field Video Production (BCST145). She has also taught classes in sound design, audio for animation and games, music video, and computer applications at Art Institute of California-San Francisco, Globe Recording Institute, and Laney College in Oakland, CA.

Dana has an ongoing media project called Films on 45 ( which many of her students have participated in, providing them with professional development and opportunity in audio and video field skills by working on short filmmaking ventures.

Elected Academic Senate First Vice President - 2015/2016
Academic Senate Secretary - 2014/2015
Curriculum Committee member 2014/2016
Distance Education Curriculum Subcommittee 2014/2016
Enrollment Campaign member 2014/2015
Assisted coordination of Game Sound Industry Advisory Panel for BEMA, Spring 2015
Co-Coordinator of Video Industry Advisory Panel for BEMA, Spring 2012
Coordinated audio for camera - SF Mayoral Debate, Fall 2011
Coordinator of Audio Industry Advisory Panel for BEMA, Fall 2011
Produced a promotional video for Math department Bridge Program, 2007
Produced a new employee orientation video for the Human Resources department, 2007


(former)Vice President and Interim President-Board of Directors - Bay Area Girls Rock Camp
(former) Board of Directors - Camp Reel Stories
member of Women's Audio Mission
member of Audio Engineering Society
member of Broadcast Education Association
member of Bay Area Women in Film & Media


Screenwriting, songwriting, music recording

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Marla Leech

Broadcast Electronic Media Arts Department

B.A .Pyschology, University of California, Davis; M.A. Broadcast Electronic Media Arts, San Francisco State University; M.F.A. Experimental Performance, New College of California.

Ms. Leech has been teaching at CCSF for 15 years.

Her educational goal is to give her students the highest level of inquiry and skills as appropriate to the class. To both give to and learn from the students. To integrate student individual experience and history into curriculum choices, To engender respect and teamwork amongst us all. She was Faculty Advisor to the CCSF GLBT Student Club for 3 years and Department Chair GLBT Studies for 1 year.

She put on two plays at Laney Community College, including the Vagina Monologues, in Oakland. Ms. Leech is a member of the Film Arts Foundation and was on the Board of Directors of the Bay Area Women in Film and TV, and LunaFest. She has shot,directed,edited several docs, and directed/produced 1 feature film "Permit to Firm it!".

Some of the extracurricular activities Ms. Leech enjoys are kayaking, acting, directing, swimming, paddle boarding, speaking Spanish and Portugese, teaching, putting on plays, bossa nova guitar and percussion and meeting new people here and around the world.

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Sheila A McFarland

Chair, Broadcast Electronic Media Arts Department

B.A., University of California, Berkeley (History 1983)
M.A.. San Francisco State University ( Radio and Television 1990)
M.S. California State University, Hayward (Kinesiology, Emphasis in Exercise Physiology 2007)

A teacher at CCSF since 1991, Ms. McFarland has also been active in the Bay Area music scene for 20 years. From D.J.'ing at all night warehouse parties in the early '80s (the first raves) to mixing sound for local bands at S.F. and Peninsula clubs, Ms. McFarland has paid her dues. She also worked at KTVU Channel 2, and produced a talk show at KSFO hosted by the Bay Area's own Noah Griffin. After earning her M.A., she worked as a recording engineer at Russian Hill Recording Studios in San Francisco. At Russian Hill, she created numerous radio and television spots and was part of a team that produced complete soundtracks for several motion pictures including True Stories and The Thin Blue Line .

Ms. McFarland has had the pleasure of working not only with world class artists, such as David Byrne, Linda Ronstadt, John Lee Hooker, Keith Richards and Dave Brubeck, but also with many local legends and first class musicians, such as Roy Rogers, Norton Buffalo, Pamela Rose, Ed Bogas,and Scott Mattews.
Ms. McFarland has recorded many musicians from the San Francisco Symphony and other "first call" classical and jazz musicians. Although music recording gets most of the glory, she specializes in audio for video and film.

Ms. McFarland serves as the Department Chair of Broadcast Electronic Media Arts.
Ms. McFarland also serves on the Academic Senate.

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Arthur M Pines

Broadcast Electronic Media Arts Department

B.A., University of California, Santa Barbara
M.A., University of Nevada

Professor Pines has enjoyed teaching part-time at CCSF since Fall 2000. His career path has led him into the exciting world of television news. Currently, he works as a video news editor and video producer at KPIX-Channel 5 in San Francisco.

Along with his video editing experience, Professor Pines has worked in television as a producer and videographer. He has assisted in the production of documentary films. He also has designed and produced web content.

Professor Pines completed his B.A. at the University of California, Santa Barbara in 1991. After taking BEMA courses at City College of San Francisco, he earned his M.A. in Journalism from the University of Nevada in 1999.

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Michele R Sieglitz

Broadcast Electronic Media Arts Department

B.S. Television-Radio-Film Production, Syracuse University

Prof. Sieglitz has been teaching at CCSF since 2000.

I believe that teaching is a collaborative process. The voice of the student is one that is important and one that I honor in the term 'pedagogy.' There is no worse crime in education than to rob students of their own passion, desire and creativity by mandating a 'truth' that has been set down prior to their arrival. To this end, I remain a student to the end of my days.

Director, video shoot of Midsummer Night's Dream with Theatre Dept. 2005, on-going production for the Chancellor.

BAVC, FAF, BAWIFT, Final Cut Pro Bay Area Users Group, SFMOMA, SF Asian Art Museum

Landscaping/gardening, animal advocacy, photography & writing

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