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Type Card Set

Ground

<--Back | 22 of 44 | Next-->

The landmarks of San Francisco built with type.

Ground

"Ground" refers to the background stage upon which type performs its many roles. It appears to advance or recede depending upon the proximity of its hue and value to the type. Basically, less contrast between the ground and type encourages the ground to advance, while more contrast between the ground and type causes the ground to recede.

 



CCSF_01 Offset_02
Basic_03 Design_04
Balance_05 Outline_06
Figure/Ground_07 Paragraph_08
Images_09 Symbols_10
Shapes_11 Ruled_12
Slant_13 Elaboration_14
Distortion_15 Blending_16
Rotation_17 Rhythm_18
Repetition_19 Proximity_20
Grouping_21 Ground_22

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