Type Card Set

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A metaphoric visual description of the music scene in North Beach.

Rhythm

Typography is linear in structure and may be thought of as a visual equivalent to music. The principles of repetition and rhythm are tied closely together. But unlike repetition, wherein identical elements are repeated, rhythm occurs through the repetition of contrasting elements. Contrast may be established by juxtaposing different type sizes, faces, weights, widths, colors, and the spacing that separates typographic elements. Most commonly, regular rhythm repeats similar typographic parts separated by equal intervals of space. Irregular rhythm is characterized by elements (identical or contrasted) separated by unequal intervals of space. In alternating rhythm, the typographic parts alternate between two contrasting attributes. Spatial intervals remain constant between the parts. In progressive rhythm, the gradation of the elements increases or decreases.