Type Card Set

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Positive and negative space and gestalt principles create a familiar San Francisco image.

Shapes

Shapes in boundless variety can be invented to create intimate spaces for typographic parts, or to highlight and separate them. As images, shapes connote meanings that potentially amplify type's content: the resolute, stable square—a room; an amorphous shape—a cloud. Shape may serve as a background for type, or as adjacent support elements. Intriguing dimensional environments can be created by inventively overlapping shape and type.