Type Card Set

<--Back | 5 of 44 | Next-->

The contrast between nightlife scene and residential neighborhoods of San Francisco.

Balance

Two basic model exist for structuring typographic elements in space; symmetry and asymmetry. Symmetrical organization produces a quiet, complacent, and formal setting, while asymmetrical organization creates a dynamic visual tension. Symmetry often consists of type elements placed bi-laterally along a centered axis. In other words, elements mirror each other and are distributed equally on either side of a central axis. Asymmetry derives it energy from an interaction between positive and negative spaces. In other words, spatial harmony is achieved through a dialogue between typographic elements and the space surrounding them.