Marketing

The Degree Curriculum in Marketing, a two year course of study, offers students interested in careers in advertising, professional sales, marketing research, business management, business promotion, and other marketing jobs specialized training for career advancement and employment. The Marketing curriculum combines classroom instruction, practical experiences, coordinated part-time employment, and internships. Students who complete the curriculum with an average final grade of C-pluss (2.50 grade point average) or higher receive the Award of Achievement in Marketing.

Courses required for the Award of Achievement in Marketing

ACCT 1 or 50; BSMA 66 or 68; INTR 163; MRKT 122, 140, 145, 148, & 170; SMBS 135. Additionally, to receive an Associate of Science Degree, students must satisfy the College graduation requirements.

Recommended course sequence:

First Semester

Course                                                           Units
MRKT 140 Marketing ............................................... 3
MRKT 145 Microcomputer Mktng Appl ................................ 3
BSMA 66 or 68 Bus Math ...................................... 4 or 3
Additional graduation requirements

Course                                                           Units
MRKT 122 Salesmanship ............................................ 3
ACCT 1 or 50 Accounting .......................................... 4
Additional graduation requirements

Course                                                           Units
MRKT 148 Mktng Mgmt & Supervision ................................ 3
SMBS 135 Small Business .......................................... 3
Additional graduation requirements

Course                                                           Units
MRKT 170 Advertising ............................................. 3
INTR 163 Internat'l Mktng ........................................ 3
Additional graduation requirements
    Total Units .............................................. 28-29

Credit Certificate Curriculum

Courses Required for the Certificate of Achievement in Marketing

Course                                                           Units
ACCT 1 or 50 Accounting .......................................... 4
BSMA 66 or 68 Bus Math ...................................... 4 or 3
INTR 163 Internat'l Mktng ........................................ 3
MRKT 122 Salesmanship ............................................ 3
MRKT 140 Marketing ............................................... 3
MRKT 148 Mktng Mgmt & Supervision ................................ 3
MRKT 170 Advertising ............................................. 3
SMBS 135 Small Business .......................................... 3
    Total Units .............................................. 28-29