Marketing

The curriculum in Marketing, a two-year course of study, offers students interested in careers in advertising, professional sales, marketing research, marketing management, promotion, and other marketing jobs specialized training for career advancement and employment. The Marketing curriculum combines classroom instruction, practical experiences, coordinated part-time employment, and internships.

Courses required for the Major in Marketing

Course                                                           Units 
ACCT 1 or 50 Financial Accounting ................................ 3
BSMA 66 or 68 Mathematics for Business ...................... 3 or 4
INTR 163 International Marketing ................................. 3
MRKT 122 Fundamentals of Salesmanship ............................ 3
MRKT 140 Principles of Marketing ................................. 3
MRKT 145 Microcomputer Marketing Application ..................... 3
MRKT 148 Marketing Management and Supervision .................... 3
MRKT 170 Fundamentals of Advertising ............................. 3
SMBS 135 Ownership/Operation of Small Business ................... 3
    Total Units ........................................... 28 or 29 

Recommended course sequence:

First Semester

Course                                                           Units
MRKT 140 Marketing ............................................... 3
MRKT 145 Microcomputer Mktng Appl ................................ 3
BSMA 66 or 68 Bus Math ...................................... 4 or 3
Additional graduation requirements

Course                                                           Units
MRKT 122 Salesmanship ............................................ 3
ACCT 1 or 50 Accounting .......................................... 4
Additional graduation requirements

Course                                                           Units
MRKT 148 Mktng Mgmt & Supervision ................................ 3
SMBS 135 Small Business .......................................... 3
Additional graduation requirements

Course                                                           Units
MRKT 170 Advertising ............................................. 3
INTR 163 Internat'l Mktng ........................................ 3
Additional graduation requirements
    Total Units .............................................. 28-29

Credit Certificate Curriculum

Courses Required for the Certificate of Achievement in Marketing

Course                                                           Units
ACCT 1 or 50 Accounting .......................................... 4
BSMA 66 or 68 Bus Math ...................................... 4 or 3
INTR 163 Internat'l Mktng ........................................ 3
MRKT 122 Salesmanship ............................................ 3
MRKT 140 Marketing ............................................... 3
MRKT 148 Mktng Mgmt & Supervision ................................ 3
MRKT 170 Advertising ............................................. 3
SMBS 135 Small Business .......................................... 3
    Total Units .............................................. 28-29