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Marketing

CREDIT, DEGREE APPLICABLE COURSES:
CREDIT, DEGREE APPLICABLE COURSES:

MRKT 122. Fundamentals of Salesmanship (3)
Lec-3
Practice and problems in the field of personal salesmanship. An analysis and discussion, on a workshop basis, of the fundamental and technical aspects of selling goods and services. Special attention given to individual student’s salesmanship qualities. CSU

MRKT 140. Principles of Marketing (3)
Lec-3
Required for all Marketing and Fashion Merchandising majors
A general survey of types and functions of marketing institutions, products and services, channels of distribution, trends in marketing practices, and a study of consumer behavior. CSU

MRKT 145. Microcomputer Marketing Applications (3)
Lec-3, lab-3
Introduction to and integration of word processing, graphic presentation, and Internet using Microsoft Office Professional software applications for electronic marketing. Experience in creating a word processed sales letter, a document to market services, a multiple-page sales report, and a newsletter; an electronic slide presentation targeting potential customers; an Internet survey; and Web pages, including a marketing product report, marketing plan, and salesperson's profile. CSU

MRKT 148. Marketing Management and Supervision (3)
Lec-3
Supervisory skills and management techniques for middle management personnel in marketing businesses and industry. Topics include understanding and motivating people, leading others, communicating, delegating, training, decision-making and personnel development. CSU

MRKT 170. Fundamentals of Advertising (3)
Lec-3
Required for all Marketing and Fashion Merchandising majors
A practical introduction to advertising. In-depth study of advertising media and jobs in advertising. Study and practice in creating advertising campaigns. CSU

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