INTR 163. International Marketing (3)
Lec-3
Concepts and principles of international marketing through the use
of practical examples and actual case studies of international marketing
organizations. Studies include: international marketing position of the
United States, market entry strategy, analysis of foreign markets, culture
and marketing, product design, pricing, distribution, promotion, and sales.
CSU
INTR 166A. Letters of Credit (0.5)
Lec-1 (3 wks)
Methods of structuring, negotiating, and processing letters of
credit, discussing costs and defining fees involved. Rights and
obligations of the bank, the customer, and the beneficiary are examined,
including sources of technical advice, typical problems, payment arrangements,
and ways of working with the bank’s international division. CSU
INTR 167. International Law (3)
Lec-3
Introduction to the legal aspects and ramifications of international
trade topics including multinational enterprises, sovereignty, technology
transfer, arbitration, negotiation, and diplomacy. CSU
INTR 170. International Finance (3)
Lec-3
Repeat: max. 6 units
An in-depth examination of the process of international banking and
financial transactions. Case studies will emphasize techniques, terminology,
philosophies, and various successful as well as unsuccessful approaches
to international export-import financing. Special focus will be given to
preparing small and medium-sized business enterprises to compete in a global
environment. CSU
INTR 172. International E-Business: Resources and Tools
(3)
Lec-3
P/NP available
A practical exploration of conducting successful international business using the tools and resources of today's Internet, including E-commerce marketing, product and trade data access, search engines, web site alternatives, transportation tracking, governmental resources and assistance, electronic submission of customs documentation, electronic payments, internet software tools and business related hardware options. CSU
INTR 173. Export-Import (3)
Lec-3
A comprehensive examination of the process of international Export
and Import practices. The course includes techniques, terminology, philosophies,
and various approaches to international export-import business. Special
focus will be given to preparing small and medium-sized business enterprises
to compete in a global environment. (Please note that students that have
taken either INTR-164A or INTR-165A are not eligible to take this course.)
CSU
INTR 175. Business Practice: Vietnam (2)
Lec-2
P/NP available
A course covering the current business environment in Southeast Asia
with a focus on Vietnam, including legal developments, infrastructure issues,
policy changes, trade agreements and labor practices. CSU
INTR 176. Business/Culture: Vietnam (3)
Lec-3, field trips
P/NP available
A course exploring Vietnamese culture and its impact on business. Subjects
include history, aesthetics, communication, social structures, and customs.
This course will create a context for doing business in Southeast Asia.
CSU
INTR 176 = ASIA
176
NONCREDIT COURSES:
INTR 9456. Export/Import Shipping and Insurance
(3 hrs)
An introduction to shipping exports via air and sea and to obtaining
the necessary insurance.
INTR 9457. Export/Import Marketing (3 hrs)
An introduction to international marketing. Identification and evaluation
of markets abroad. Developing a marketing strategy.
INTR 9458. Export/Import Financing (3 hrs)
An overview of the various methods of receiving payment for export
sales, the types of financing available through commercial banks, letters
of credit, and government assistance programs.
INTR 9459. Export/Import Basics (3 hrs)
An overview of the import/export process including comparison of domestic
and international transactions, methods and sources of market research,
assessment of product import/export potential, and assistance available
from various government agencies.
INTR 9460. Export/Import Documents (3 hrs)
An examination of the simultaneous flow of documents, goods, and payments
in an export or import transaction, and an explanation of the various documents
which may be required. Practice in the preparation of the most commonly
used documents.
INTR 9480. International Business (18 hrs)
Advise: ESLN 3500
A survey of the methods, problems and environments of selected trading
partners. Covers exporting, importing, finance, investment, human resources,
culture and marketing as applied to world trade. Various regions may be
emphasized by arrangement.
INTR 9773. U.S. Trade Competitiveness (3
hrs)
A discussion of the causes and possible remedies for the current U.S.
trade imbalance.
INTR 9785. U.S. Trade with Asia Part I (Japan
and South Korea) (3 hrs)
An analysis of trade relationships between U.S. and Japan and the U.S.
and South Korea. Identification of current problems, future trends and
prospects. Particular emphasis will be focused on U.S. trade competitiveness,
marketing, cultural dimensions, business negotiating, and bilateral Japanese
and South Korean, U.S. agreements and protocols..
INTR 9786. U.S. Trade with the Americas (3
hrs)
An overview of the trade relationships between U.S. and the other countries
of the western hemisphere.
INTR 9787. U.S. Trade with African Countries
(3 hrs)
An overview of the trade relationships between the U.S. and the countries
of Africa.
INTR 9790. U.S. Trade with Asia Part II (China,
Hong Kong and Taiwan) (3 hrs)
An analysis of trade relationships between the U.S. China, Hong Kong
and Taiwan. Identification of current problems, future trends and prospects.
Particular emphasis will be focused on U.S. trade competitiveness, market
development, cultural perceptions and practices, business negotiating,
and bilateral trade agreements.
INTR 9791. U.S. Trade with Western Europe
(3 hrs)
An analysis of U.S. trade relationships with the countries of western
Europe. Particular attention will be paid to the impact of the European
Union on U.S. trade potential.
INTR 9792. U.S. Trade with Eastern Europe
(3 hrs)
An analysis of U.S. trade with East Europe and the countries of the
former Soviet Bloc, and an assessment of future trends.
INTR 9793. U.S. Trade with the Middle East
(3 hrs)
Assess the state of U.S. trade with the countries of the Middle East
and evaluate future prospects.
INTR 9794. Developing the International Business
Plan (3 hrs)
Analysis and preparation of international business and marketing plans.
INTR 9795. International Bids, Proposals
(RFPs) and Tenders (3 hrs)
Assess and evaluate international bids, proposals and tenders. Identify
the essential elements and steps in preparing a winning proposal.
INTR 9796. International Trade Agencies and
Agreements (3 hrs)
Analysis and review of the role of International Monetary Fund, World
Bank, and World Trade Organization. Examination of trade agreements such
as NAFTA and the European Union and their effect on U.S. import/export
trade.
INTR 9797. U.S. Trade with Asia Part III
(Southeast Asia) (3 hrs)
An analysis of trade relationships between the U.S. and Japan and the
U.S. and South Korea, identification of current problems, future trends
and prospects. Particular emphasis will be focused on U.S. trade competitiveness,
marketing, cultural perceptions and practices, business negotiating, and
bilateral trade agreements.