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Broadcast Electronic Media Arts

Announcement of Curricula

DEGREE CURRICULA

       Major

CREDIT CERTIFICATE CURRICULA


General Information

The Broadcast Electronic Media Arts department prepares students for university transfer and provides lifelong learners and degree holders the opportunity to upgrade workplace skills and prepare for career transition. Graduates either transfer to a university or seek employment in radio, television, video production, cable, broadcast news, advertising, public relations, sound reinforcement, music recording, interactive media, corporate, and industrial media production.

Program Emphasis. The department offers instruction in the design and creation of content for the electronic media with focus on writing, storytelling, teamwork, leadership, production craft skills, and emerging technologies. Media literacy is emphasized throughout the curriculum.

Admission. Enrollment is open to all interested students. Please note that some classes have prerequisites, corequisites, and advisories.

Work Experience and Internships. Students enrolled in Broadcast Electronic Media Arts classes refine skills in an in-house internship program which provides the College with media services, video production services, programming for education access television, and support for the college public relations office. After basic thinking and production craft skills are mastered, students are supported in internships at industry sites such as radio stations, television stations, video production houses, sound recording studios, and emerging media companies.

Transfer Information. All Broadcast Electronic Media Arts courses are credit and degree applicable, and selected courses transfer to the CSU and/or UC systems. Students are encouraged to work with a college counselor and a department program advisor to establish an education plan during the first semester of study. For additional information consult the “Transfer Information” section of this catalog.

Facilities and Equipment. Broadcast Electronic Media Arts facilities have undergone extensive upgrades which include installation of a digital video editing lab, digital audio production lab, hybrid sound recording studio, teleproduction studio, and a digital cable FM radio station. San Francisco’s Educational Access Television Channel 27 and channel 75 cablecast citywide from the department’s facilities.

Additional Information. Consult the Department Chair for more information at (415) 239-3527.



Degree Curricula

Broadcast Electronic Media Arts

*THIS PROGRAM IS PENDING STATE APPROVAL


Sound Recording Arts*

*THIS PROGRAM IS PENDING STATE APPROVAL


Video Production and Editing*

*THIS PROGRAM IS PENDING STATE APPROVAL


Certificate Curricula

The Broadcast Electronic Media Arts certificate program is recommended for those seeking to acquire entry-level skills, or upgrade and retool skills, and for lifelong learners preparing for career transition. The department offers six certificate programs: 1)Broadcast Journalism, 2)Digital Radio, 3) Live Sound, 4)Sound Design, 5) Sound Recording, and 6)Video Production and Editing. Each course sequence is designed to provide students with an opportunity to develop and refine essential workforce skills for entry-level employment in the electronic media industry.

Requirements for the Certificate of Completion. Students may obtain the Certificate of Completion in Broadcast Electronic Media Arts by completing each course in their program of study with a final grade of C or higher.

Broadcast Journalism

This certificate provides students with news research, writing, reporting, and packaging skills for entry-level employment in radio, television, cable, syndicated, Internet, and satellite news organizations. The Broadcast Journalism certificate is recommended for degree holders seeking to upgrade skills for career transition.

Courses Required for the Certificate of Completion in Broadcast Journalism

First Semester
Course                                        Units
BCST 100 Intro to BCST Electronic Media ....... 3
BCST 110 Writing for BCST Electronic Media .... 3
BCST 115 Announcing and Performance ........... 3
BCST 109 Broadcast Production Lab ............. 0
Second Semester
BCST 113 Broadcast Journalism ................. 3
BCST 112 Investigative Reporting
    or BCST 130 Radio News and Public Affairs . 3
BCST 109 Broadcast Production Lab ............. 0
BCST 165A or B Industry Internship ............... 2
    Total Units .............................. 17


Digital Radio

This certificate provides students with practical production and performance craft skills for entry-level employment in contemporary radio.

Courses Required for the Certificate in Digital Radio

First Semester
Course                                        Units
BCST 100 Intro to BCST Electronic Media ....... 3
BCST 119 Digital Media Skills ................. 3
BCST 120 Audio Production ....................  3
BCST 109 Broadcast Production Lab ............. 0
Second Semester
Choose one of the following three options:
Option #1:News
BCST 110 Writing for BCST Electronic Media .... 3
BCST 130 Radio News and Public Affairs ........ 3
BCST 160A or B or C or 165A or B Internship ... 2
    Total Units .............................. 17
OR
Option #2:Performance
BCST 115 Announcing and Performance ........... 3
BCST 131 Radio Production and Performance ..... 3
BCST 160A or B or C or 165A or B Internship ... 2
    Total Units .............................. 17
OR
Option #3: Programming
BCST 133 Digital Radio Programming ............ 3
BCST 160A or B or C or 165A or B Internship ... 2
Elective ...................................... 3
    Total Units .............................. 17

Live Sound

This certificate provides students with a foundation in the application of live sound in various acoustic spaces. Students learn how to operate and troubleshoot equipment used in live sound production and are prepared for entry level work doing live sound for theaters, nightclubs, concert halls, sporting events, conferences, conventions, presentations, and live sound distribution via broadcast, narrowcast, cable, and the internet.

Courses Required for the Certificate in Live Sound

First Semester
Course                                        Units
BCST 119 Digital Media Skills ................. 3
BCST 120 Audio Production ....................  3
BCST 160 College Internship ................... 2
Second Semester
BCST 124 Digital Audio Production ............. 3
BCST 128 Sound Reinforcement .................. 3
BCST 165A Industry Internship ................. 2
    Total Units .............................. 16

Sound Design

This certificate combines the study of audio theory and sound design as used in relation to video, TV, film, radio, and multimedia productions. Students learn recording and editing techniques and apply them to the equipment used in audio production facilities and location sound systems. Graduates are prepared for entry-level positions in facilities specializing in video and film production, television, radio production, advertising, and theater.

Courses Required for the Certificate in Sound Design

First Semester
Course                                        Units
BCST 119 Digital Media Skills ................. 3
BCST 120 Audio Production ..................... 3
BCST 109 Broadcast Production Lab ............. 0
Second Semester
BCST 124 Digital Audio Production ............. 3
BCST 126 Sound for Video....................... 3
BCST 109 Broadcast Production Lab ............. 0
BCST 160A or 160B College Internship
    or BCST 165A or B Industry Internship ..... 2
    Total Units .............................. 14

Sound Recording

Students learn recording techniques and how to operate the equipment used in recording commercial music. Courses include hands-on exposure to production processes such as tracking, overdubbing, mixing and mastering by participating in recording sessions. Students are prepared for entry-level positions at recording studios, sound reinforcement companies, mobile on-site music recording companies, radio production facilities, or audio post-production facilities.

Courses Required for the Certificate in Sound Recording

First Semester
Course                                        Units
BCST 119 Digital Media Skills ................. 3
BCST 120 Audio Production ..................... 3

Second Semester
BCST 124 Digital Audio Production ............. 3
BCST 125 Sound Recording Studio ............... 4
BCST 109 Broadcast Production Lab ............. 0
BCST 160A or 160B College Internship
    or BCST 165A or 165B Industry Internship .. 2
    Total Units .............................. 15

Video Production and Editing

This certificate provides basic video production and editing craft skills for entry-level employment in video production and editing for television, advertising, public relations, multimedia, education, music, theater, film, entrepreneurial projects and media departments of agencies, businesses, and institutions.

Courses Required for the Certificate in Video Production and Editing

First Semester                                Units
BCST 100 Intro to BCST Electronic Media ....... 3
BCST 119 Digital Media Skills ................. 3
BCST 140 Video Production
    or BCST 145 Field Video Production ........ 3

Second Semester
BCST 110 Writing for BCST Electronic Media .... 3
BCST 143 Digital Video Editing ................ 3
BCST 165A or B Industry Internship ............ 2
    Total Units .............................. 17


Multimedia Image and Sound
Multimedia Studies is a multi-discipline curriculum in the design, development, tools, and production of computer-based interactive media. Seven areas of concentration include Multimedia Animation, Multimedia Rich Media Production, Multimedia Performance Arts, Multimedia Programming, Multimedia Web Design and Graphics, Multimedia Web Production (Fast Track), and Multimedia Web Programming (Fast Track). (See Multimedia Studies in the Interdisciplinary Studies section of this catalog for complete details.)

Multimedia Rich Media Production combines instruction and practice with concepts, techniques, and technology of audio and video production for interactive digital media. This course of study prepares students for entry-level positions in multimedia image and sound production. Graduates seek employment producing CD ROM titles, world wide web pages, electronic books, and other interactive media.


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